Digital Marketing

• Digital Marketing

Digital marketing is the purposeful utilisation of digital technologies for marketing of products and services. Digital devices like mobile phones has a close relation with people, i. e almost everyone relay on their smartphones for their queries and needs. This is the reason behind development of digital marketing these days.

• HISTORY

The development of digital marketing dates back to 1970s where Ray Tomlinson send the very first email. However more recognisable period of digital marketing was 1990 where the 'Archie Search Engine' was created index for FTP sites. Companies started replacing list brokers with database marketing to track customer's information. This is a transformation to customer-seller realtion. Later on the ,CUSTOMER RELATIONSHIP MANAGEMENT (CRM) applications became a significant part of marketing technology. With the development of social media in the 2000s such as Linkedln, Facebook and Twitter consumers become highly dependent of digital marketing ways.

• TYPES OF DIGITAL MARKETING

Digital marketing has many divisions. Digital marketing can be search engine optimization (SEO), social media marketing, content marketing, affiliate marketing, influencer marketing, email marketing or viral marketing.

SEO is the process of increasing the online visibility in organic search engine results. Organic search results appear in a list and are ranked using the search engine's algorithm.

Social media marketing gives increasing exposure to a product. It helps to connect with consumers in a more initimate way. When we post a quality content it will get more reach and is shared the most.

Content marketing refers to the practice of delivering quality piece of content to users to generate sales. This can be anything like a Tweet or a YouTube video.

Affiliate marketing is the process of paying for the conversations. It involves hiring a sales person for a product. This affiliate will be given with a commission. Many bloggers or E-commerce network use this marketing.

Influencer marketing utilizes people with an enormous online reach to drive sales. It is popular on online medias like Instagram and Snapchat.

Email marketing allows to update email subscribers on a regular basis about the company. Email updates provide a value by consumer and build a brand trust and loyalty.

• CONCLUSION

Theincreasing technologies offer multiple opportunities as well as unprecedented challenges for the marketers. Every services produced in a company needs marketing in the present competitive scenario. A 'war of talent' may possibly occur, since there is an acute shortage of minority of hybrid digital marketers.