Digital Marketing Glossary

DIGITAL MARKETING is a new patform for marketing . aims of digital marketing is to connect right audience at right time. the following glossary are used for digital marketing .

1) ADVERTISEMENT -Something that is shown to the public to help sell or call attention to a product or service, for example, a short film or a written notice. In the digital world, examples of advertising include banners on webpages and search engine links.

2) AFFILIATE MARKETING - A business selling or promoting another company’s products or services on their website and being paid each time they attract a visitor or customer. It is used by companies to reach a wider audience, increase sales and widen its customer base.

3) ALGORITHM - An algorithm is a set of instructions designed to perform a specific task. This can be a simple process, such as multiplying two numbers, or a complex operation, such as playing a compressed video file. Search engines such as Google use a complex algorithm called ‘PageRank’ in order to rank websites in their search engine results.

4) ANALYTICS - Analytics is the study of data to understand the effects of certain decisions or events, to predict how they might turn out in the future and to influence future behaviours. This allows businesses to evaluate and improve their performance. For example, if a business holds a promotional sale, they can use analytics to understand whether the promotion caused their sales to increase and by how much, and what the effect might be of holding sales for other products.
5) APP- An app (short for application) is a software program that is designed to perform a specific function above or on top of what is built-in on a device. Different types of apps include web apps (for desktops/laptops) and mobile apps (which can be downloaded onto a mobile device). These enable a user to perform additional tasks on their smartphone/computer.

6) BANNER ADVERT - Websites generate revenue from advertising. One of the most popular forms of web advertising is a banner advert.It is a long, rectangular image that can be placed just about anywhere on a webpage. A banner may contain text, images and animations. When a user clicks on the advertisement, they are redirected to the advertiser's website.

7) WEB LOG- this term refers to a list of journal entries posted on a webpage. Anybody who knows how to create and publish a webpage can publish their own blog, using it to write about personal opinions or activities and include images, videos and links to other websites.

8)BOTS -A bot (short for "robot") is an automated program that runs over the Internet. Some bots run automatically, while others only execute commands when they receive specific input. Some examples include web crawlers (which regularly scan websites and gather their content for search engines) and chat bots (scripts that look for certain text patterns submitted by chat room participants and respond with automated actions).

9)BRAND AWARNESS -The likelihood and extent that consumers recognise the existence and availability of a company's product or service and how familiar they are with the qualities or the image.

10)BUDGET -The amount of money available for spending that is based on a plan for how it will be spent over a set period of time