From small businesses, to large corporate giants, every sector, at some point of time, has crossed paths with the fast-paced, blooming world of marketing in order to reach out to that section of society, which chooses to stay connected over social media. In laymen’s term, we say “Promote your business online”. Sharing content, which acknowledges an idea, or a business, or promotes an event in order to attract more viewers, or participants or publicity, covers everything and a little less than what we call Digital Marketing.
Social media is a widely spread web, with billions of people, businesses, cultures and communities connected together, relying on one another for information and knowledge gathering and sharing. With Such a large crowd base, online marketing has been trending high in the recent past and this trend is presumed to ascend in the coming days.
Today, Digital Marketing has become the strongest means of business promotion. It has helped thousands of business prosper, and at this very second as you read, hundreds of other businesses are getting leads from online marketing. What is it that they do online, which earns them more clients? Well, the answer follows.
There are multiple ways of marketing online.
To enlist a few,
Have your own company domain and website
Have a self-owned e-Commerce website
Market your business/ product on existing e-Commerce giants like Amazon
Paid channel marketing
Social Media Platforms: Instagram/WhatsApp/Twitter/Facebook
Having a company website and doing business via the website, is so far the most preferred way of online marketing. The reason behind being the manner in which a business is presented in a website, which is visually appealing to the client and helps develop a trust in the mind.
Marketing your products on the e-commerce giants, helps gain more public interest in the product since these names, like Amazon, Flipkart, etc., are well established in the market and we all trust these names and brands.
Amongst these, the oldest method, which grew to fame, with the inception of the world of Digital Marketing, is the “Affiliate Marketing”. It is interesting to know that affiliate marketing has its roots as old as online marketing. One platform/business is ready to promote another business, to gain probable clients. Till today, it has been accepted as the most successful method of digital marketing. As both the clients get satisfactory results, the so old method of marketing will continue to be a favorite in the business world.
All of this said, we come to a question of HOW?
These methods mentioned above need a strong backbone, of rich content and appeal, in order to attract crowd via these means.
Be Laser Focused on Your Customers:
Your customers, prospects, and partners are the lifeblood of your business. You need to build your marketing strategy around them while understanding what your customers want, which can be challenging when you’re dealing with such a diverse audience.
Story-tize your business:
When people spend money, they’re thinking with both their rational and emotional brains. Storytelling is one of the most powerful tools that your company can wield to build customer connections.
Have good content:
You can have the most amazing web-front, blog, or product in the world, but if you’re not getting traffic, your business’s growth strategy will fall flat. Content marketing is more than just blogging. When executed correctly, content including articles, guides, webinars, and videos can be powerful growth drivers for your business.
We operate in a cross-platform world. Smartphones and tablets are taking over. Thus, it’s the need of the hour to digitalize your marketing strategies, and walk in step with the world to expand your business.