Top 5 Innovative Fashion Startups

Ruchika Kushwah
Mar 04, 2019   •  15 views

Look Good, Feel Good
We often heard this and try to look at our best in every occasion and in everyday life because each one of us wants to look good. When it comes to look good, the very first thing that comes to our mind is to follow the latest trends in fashion. To look into this matter, several fashion freaks have come up with the innovative fashion ideas that would help you to look good as and when you need and want. They have designed the online platform that curates all your fashion pleas.

Stating the term fashion, it can be explained as an ocean of experiments where you can dive and come up with new unique things in the form of ideas and trends that possess the potential to influence the fashionistas. All these ideas and trends are being provided by fashion startups to mark their presence in the ever-growing marketplace competition.

FASHION STARTUPS - What are they?
A fashion startup is a kind of startup which is dedicated to fashion industry or related and is influential in this field. The very popular fashion startups are: Roposo, Wooplr and the likes. Fashion startups are in fashion, which is good but smaller companies are a bigger challenge, mainly in the fashion industry. They’re an aggregate of different brands, they have their own Instagram profile, and they feature different products of different brands on it, with different stylings of bloggers or people that they collaborate with.

Clothes can have more functions than only look nice on you or make you feel warm. The new type of fashion brands has to; from the very beginning include an activity which is socially responsible, local and directed togeneration Z. To achieve this, it is essential to establish fashion startups, new, small companies and people who are able to provide to individual, local, ethical and more intelligent level of fashion.

This is why, we do need fashion startups – “Fashion is in the sky, in the street, Fashion has to do with ideas, the way we live what is happening” Coco Chanels

Here are some of the top innovative fashion startups to have some gainful insights about how and what made these startups stand out when it comes to fashion:

  • ROPOSO –

Founded in 2014 by three IIT Delhi graduates, Roposo is among India’s first fashion discovery platforms. It is a place where fashionistas can follow each other, hold discussions, create curated lists of products that reflect their personal style, and pursue other activities relevant to their interest.

In the initial days after their launch in July 2014, revenue was negligible with users spending only two-three hours a month on their website.Online marketplaces too are warming up to fashion discovery. Roposo’s clients include Jabong, Yepme, L’Oreal, Snapdeal, and Flipkart.Roposo has also tied up with Tinder, Wedmegood, and UrbanClap. These brands are reaching out to Roposo users by creating short-form video content that works best for them and the Roposo community.

  • VOONIK –

Voonik is the Bangalore-based funded startup and India’s first personal shopping app, started with a vision to be “every woman’s personal stylist”.It is a fashion marketplace for women, with a focus on personalization with a belief that every woman can be fashionable every day. To deliver this promise, it has built an in-house AI platform, a sophisticated stylist recommendation functionality that help users discover the most relevant fashion that suits their body, lifestyle, personality and budget.

At Voonik, they strive to provide everything that women require – a vast collection of fashionable products from Indian and International manufacturers at low prices to suit every budget and reliable delivery. They keep enhancing their technology and product assortment to ensure that Voonik is the most delightful shopping experience for every woman.

  • NYKAA –

Nykaahas emerged as the largest beauty destination in India with half a million happy customers that offers a comprehensive service of providing for advice, updates, expert tips and videos on how to look and feel gorgeous always!

Nykaa began because Nayar herself felt empoweredand says “I wanted to stand for those women who want to be beautiful for themselves, not for men or other women. Indian women were ready for that and that’s why they related to Nykaa. It was a type of empowerment.” Today, Nykaa sells luxury, prestige and mass brands, including L’Oréal, Olay and Kiehl’s, M.A.C and Bobbi Brown products and categories as diverse as fragrances, spa treatments, diapers and supplements.It has recently added Huda Beauty products to its legacy.


Suchi Mukherjee is the founder and CEO of LimeRoad, India’s largest online discovery platform for women.LimeRoad is making a mark in the social commerce space in India and it has been a journey full of excitement, hard work and conviction. With a strong base in technologyand a mobile driven strategy, LimeRoad constantly strives to deliver a highly differentiated experience to its customers.

Suchi Mukherjee says “we are revolutionizing the way lifestyle products are discovered and ultimatelybought online in India and are delighted to work with investor partners who shareour hunger for winning and are supporters of our disruptive model to get there.”


Craftsvillais an Indian e-commerce marketplace to "Discover Unique Indian Products" that sells ethnic apparel, footwear, fashion accessories, beauty products, handcrafted home accessories and other ethnic fashion and lifestyle products. The company was co-founded by Manoj Gupta, aventure capitalist, and Monica Gupta in 2011 and is headquartered inMumbai,Maharashtra. Craftsvilla’s vision is to create a leading Indian global online brand in handicraft space which showcases true colours of Indian culture and are embraced by people of all ages, religion and regions.

Craftsvilla is dedicated to providing customers with high quality genuine handcrafted products directly from its base and provide fair wages to the artisans. Craftsvilla designs, produces, markets and sells own products apart from selling other premium brands. The products give traditional classical touch, emphasizing on ancient designs & looks. The products are categorized into different segments like Jewelry, Handbags, Home Décor, Clothing, Food & Health, and Footwear etc.