Cinema Both Entertains And Educates The Masses.

Cinema today has come a long way from the early days of 'silent pictures'. The true to life sets, dramatic screen plays, photographic techniques, acting histrionics, and their portrayal on a 70 mm screen, with digital sound effect, in plush multiplexes, have made cinema an ideal medium for entertainment and education. Because of its close affinity to the people , it mirrors their social values and ethos. It shows us the true picture of life . The evils of society, are vividly portrayed on screen, making it a powerful medium for social change.

There is no disputing the fact, that cinema offers an easy, and affordable means of entertainment to the masses. After a day of hard work, they are able to escape from the tension and worries of life. To others it is an escape from boredom. The true to life portrayal of characters, provake our emotions , moving us to tears, laughter, thrill or even shock. They thus cater to a variety of our tastes, interest and moods. Advantages of Cinema:. 1. The audio-visual mode of presentation leaves an indelible on our memory and makes learning a pleasant experience. 2.This is for we get to see, and hear about different people, places and customs leading to a better understanding and assimilation of ideas and knowledge. 3. It is also an excellent medium of propaganda . The advertisement and endorsements help in promoting the sale of goods and services. .

3. The government also uses it, to promote social harmony and health.