The term ‘Social Media’ generated a great buzz in the world of internet users upon its arrival and soon became a huge thunder that was heard in every nook and corner of the world. Social Media is considered a technological marvel.

          Lots and lots are heard about social media every day. So what is it and what makes it so important?Social Medias are web-based platforms that allow users to interact with each other. Social media websites enable users to create and share information. Facebook, Twitter, Google+, LinkedIn, Reddit, Instagram, Pinterest are few examples of leading social media websites.Every technological invention has its own merits and de-merits; Social media is no exception.

        Let’s look at some of the positives and negatives of using social media:-

Advantages:-

1) Social Media has become the first and foremost medium for creating awareness among people for any social cause. This is an excellent medium for networking.

2)Social Media Websites has the ability to reach millions of people across nations in an unimaginable time frame.

3)Social Media Marketing is currently the most widely used strategies by many companies to improve their business.

Disadvantages:

1) Addictive use of social media is found to be the main cause of depression among many people. It disrupts the sleeping patterns in adults and may also lessen the mental growth of children.

2)Social Media hacks are a great threat to one’s personal information.

Social media started off as a fashion trend among youth but today it has emerged as a medium that influences Presidential elections.If used in the right way, Social Media has the ability to make our lives easier and convenient.

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