Do you remember the times in school when you forget to prepare for the poster making competition and your go to slogan be- Save water, Save life ?

Do you remember the last time you sat around your friends and discussed how it had be a day without water? It’s been a long time right because who cares... until it is a crisis.

But welcome to the real side, where we humans are producing a film which has environment deterioration as storyline and a dark future rolling into our lives as climax.

Now the question arises, why water? Why the need to conserve it? Isn’t the supply of water unlimited?

To get our facts right, nearly 70 percent of the world is covered by water, only 2.5 percent of it is fresh. The rest is saline and ocean-based. Even then, just 1 percent of our freshwater is easily accessible, with much of it trapped in glaciers and snowfields.

And honestly, we all belong to the club that says 'Why should I conserve water?’

'What difference it would make if I'm the only one doing it ?'

So, here’s a few reasons why you should:-

# REASON 1 - The water content in your body is around 60-70%, so without fresh water you'll die in just few days. Plain and simple , no sugar coating ,it is a basic fact that helps drive the point across water equals life.

#REASON 2– Aren’t we all finding ways to save money as much as possible , so here’s a good deal just to use less water and water company charges you less money. So, sign up to some basic water conservation techniques now.

# REASON 3 - Don’t you think we all hold some responsibility towards our ecosystems and endangered species. The oceans, streams ,lakes that are the lifeblood of so many local ecosystems are used as dumping grounds , hurting everything that relies on these water resources.

#REASON 4- Apparently, consuming water also saves energy. And in order to pump the water from a central facility into your home or office is required to run that equipment. For example, studies have shown that California alone, 6.5% of all energy consumed goes towards moving water from place to another. Hence , conserving water also means reducing carbon footprint, and we will all move towards an environment- friendly choice.

So if not now then imagine a world where dry taps, drought- the everlasting calamity, wars over water and water tankers our only support system.

And a journey has to start- WHY NOT FROM NOW?WHY NOT FROM YOU?