We use social media to build relationships with Mailchimp users and share all the cool stuff we do. But it also creates opportunities to say the wrong thing, put off customers, and damage our brand. So we’re careful and deliberate in what we post to our social channels. This section lays out how we strike that delicate balance.
Mailchimp has a presence on most major social media platforms. Here are our most active accounts and what we usually post on each:
Twitter: Product news, brand marketing, events, media mentions, evergreen content, “we’re hiring!” posts
Facebook: Product news, brand marketing, events, media mentions, evergreen content, “we’re hiring!” posts
LinkedIn: Product news, recruiting content, media mentions, evergreen content
Instagram: Design outtakes, cool office visitors, life at Mailchimp, cool stuff we made
These channels are all managed by the marketing team. We also have a few team-specific accounts on Twitter, Tumblr, Dribbble, and other platforms. The guidelines in this section apply to all of Mailchimp's channels.
Do not use social media to comment on trending topics or current events that are unrelated to Mailchimp.
Be aware of what’s going on in the news when you're publishing social content for Mailchimp. During major breaking news events, we turn off all promoted and scheduled social posts.