Top 4 Learnings From Marketing Expert Gary Vaynerchuk

Marketing is more than just selling. In this customer oriented market the focus is on the customer (the idea which gave rise to the belief "customer is the king") and not merely on the product. An important part of this game is building relationship with customers which makes them like you and therefore creating what we call ‘brand loyalty’. This art of selling products by regularly communicating with customers is what Gary Vaynerchuk has pioneered. To learn about him, read my previous article. Let’s take a look at what are the biggest lessons one can derive from this inspirational man.

1)FOLLOW YOUR PASSION

It is what he has always emphasized on always. Choose the job you see yourself doing for the rest of your life. Choose the job which makes you jump out of your bed every day and switch the work mode on immediately. On all weekdays most people fantasize about celebrating on the weekend and having days off, which only happens because one doesn’t like their profession. Enthusiasm to work only arises when your job is doing the thing you love to do. So the ultimate aim is to discover the job that will make you love Mondays.

2)CREATE YOUR BRAND

Branding is what differentiates your product from another. Now think about it on a bigger level. When people see you they should be able to differentiate you from others. How to do that? Simple. Create and release more and more content. Choose a suitable platform and produce content as frequently as possible. If you’re comfortable appearing in front of a camera, go for Youtube. If you think you’re not ready for that you can start doing podcasts. Or if you feel you’ll be able to deliver your thoughts across best in written form then go for blogging. If pictures then go for Instagram, Pinterest etc. People should reveal their authentic self without worrying about being unique/eccentric/different. Because, remember, branding is all about being different.

3)INTERACT WITH PEOPLE

Jump in to conversations (for eg; on twitter), give your ideas and opinions. That’s how people will know you and understand you. Try to answer each and every question, comments and DMs. Let people know you are trying to empathise with them and build relationships. That is what matters in the long term. Brands should be able to relate to common folk and tell people that they think alike. No wonder why Oreo’s “Dunk in the Dark” tweet made them go viral. It happened because the employees at Oreo were also watching Super Bowl and they had the creativity to express themselves and relate to people.

4)GIVE, GIVE, GIVE, AND ASK

It is the essence of Gary’s book ‘Jab Jab Jab Right Hook’. The idea here is that one should first give stuff to people repeatedly before asking them to buy his/her product. You can pitch your sale either by directly sending links to customers which lands them to the page where products are sold or by giving customers value first (by releasing useful and value adding content) and then ask for purchasing the product. It is advisable to go for the latter. So essentially, soften up your followers by a series of jabs and go for the right hook i.e. the call to action button (sale) in this case.