Entrepreneurship Success Story: Ekta Kapoor

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Neha
Oct 18, 2019   •  175 views

Earlier, India was one of those countries that usually suppressed the women and didn't allow them to spread their wings. But if we talk about 2019, the tables have turned completely. Earlier the women were told to simply take care of the households but today women have climbed the ladders of corporates and are touching the sky. They are working successfully at a global level despite of several criticisms even from their families at times.

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Source: facebook

Women Entrepreneurship: Ekta Kapoor

Today we are going to talk about one of the most popular celebs, one of the successful women of India, who has single handedly earned the stature in the industry, none other than Ekta Kapoor. Ekta Kapoor is simply ruling the daily soap industry. I suppose there won't be a single Hindi entertainment channel where Ekta Kapoor’s serial has not been telecasted.

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Source: YouTube

About Ekta

Ekta was born on 7th June, 1975 as the daughter of actor Jeetendra and Shobha Kapoor and the elder sister to the actor, Tushar Kapoor. She went to Bombay scottish School and attended Mithibai College. She started her career at the age of 15. She took training under the ad and feature filmmaker Kailash Surendranath as an intern. Then she began her journey of production in Bollywood with the finance obtained from her father in the year 2001 with Kyo Kii… Main Jhuth Nahin Bolta.

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Source: Indian Television

Her Work

She has been The Director / Producer / Venture Capitalist / Businesswoman and presently The Joint Managing Director & Creative Director of her Bombay Stock Exchange listed Balaji Telefilms that was founded by her in the year 1994. However, just like any other entrepreneur, she and her entrepreneurship also saw many ups and downs. It was the period when the mega hits of Balaji, Kyunki Saas Bhi Kabhi Bahu Thi, Kahaani Ghar Ghar Ki and Kasautii Zindagii Kay started dipping drastically. This was the time when she faced a huge loss. But instead of falling apart, she started reassessing the factors that impacted and created “Alt Entertainment” in the year 2010.

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Source: Pinkvilla

This was the duration when the youths had taken over the command in the society. So Alt Entertainment was commenced keeping the youth in the subjects of the films and television in the centre. Following its success, she launched “Bolt Media Ltd” in nov 2012 that specialised in advertisements and online content. Balaji went into many direct and joint venture investments:

  • Indus Balaji fund (Leading Private Equity Fund)

  • Institute of Creative Excellence (Courses for aspiring media and entertainment professional)

  • MobilArt (Original content developer and distributor for mobile platforms)

  • SmartQ (Courses for 5+ years old children aiming at their analytic abilities and curiosity)

  • Perfect Pincode (Pre approved Real Estate Solutions to residential clients of south India)

  • SmartPrep (Generic Test Prep for UnderGraduate, General Competition and Study Abroad Entrance Tests

  • Curriculum company (Courses developer with the integration of technology)

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Source: Bollywood Hungama

Achievements

Ekta Kapoor has been recognised as one of 50 of Asia’s Most Powerful Communicators by Asia Week magazine in 2001. She was also chosen to lead the Confederation of Indian Industries Entertainment Committee. She also has been awarded with The Society Achiever Award and The Best Entrepreneur of the Year 2001. She has been recognised in the top 25 women entrepreneurs of India. According to an article, the net worth of her business is Rs. 91 Crore. If we talk about the awards, there is a huge list of awards received by her. Some of the latest ones are Businessworld Most influential Women of India, Maharashtra Achievers Awards-Content PowerHouse of the Year, International Quality Awards for Content, etc.

Ekta Kapoor is also known for launching several stars. She has launched stars like Vidya Balan, Sushant Singh Rajput, Prachi Desai, Ram Kapoor, Rajiv Khandelwal and Ronit Roy. Ekta Kapoor also has launched her fashion label, EK which is available on Snapdeal. Ekta has a soft corner for older women. She does a lot of charity for them.

Entrepreneurship or any success can't be a success without a failure.

It is clearly evident from the entrepreneurial journey of Ekta.

Also read: Social Entrepreneurship UnLtd India

Do check my latest article on how a daughter turned her mother into an entrepreneur at the age of 56 Mom Entrepreneurship: Zayka Ka Tadka

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