Effect Of Netflix

Today’s generation, has got a craze to watch series on Netflix. Well nobody remembers when they last went with their family to watch movie in a theatre, whereas, if, i ask you that when you last watched a film or a series on Netflix, everyone would give the answer within a fraction of seconds. Netflix is growing its subscribers by around 10% a year and currently has around 59 million subscribers in United States alone. There is no doubt Netflix is a definitive modern media company, and its impact is felt in a number of industries. This effect is termed as Netflix Effect by experts.

Before Netflix, people used to spend time with their family, they used to go out to watch movies or watched television serials. Now, with the changing trend people have shifted from television sets to streaming Netflix on any device instantly that too without any advertisements. In short, we can say that Netflix has replaced films and television to a great extent. Instead of paying for cables or movie tickets people are now more interested to pay for their Netflix subscriptions, as they can stream whatever they want at any place and at any time. If one wishes to travel by air they can still use Netflix offline mode that is downloading the content beforehand and then viewing it later.

We can say that Netflix is in direct competition with traditional television, as these days, instead of purchasing the series from the market people just display them in the app. Netflix has started its own series as well as movies by the name of Netflix originals. These Netflix original web series are only published in Netflix. Thus, it develops suspense among people and attracts people to take the subscription and enjoy all the original web series as well as movies without any disturbance and with high definition video quality. Not only this, Netflix attracts customers by giving one month free trial to all the new viewers, so that they get a habit of watching the series. Once they are addicted to the series they subscribe for the same. This indirectly grows their business.

Another reason for the success of Netflix is that it is easy to use, and can be altered as per the taste and preferences of the viewers.

Thus, Netflix effect is a move towards more convenient, personalized content.