Bentley Launched A "Book" Worth 1.70 Crore!!!

Bentley, the well-known expensive and luxury car brand is in the news again, not for any new launch of cars or any exclusive product. Bentley went all out on their new segment and managed to launch a book worth INR Rs. 1,72,00,000 (USD 2,50,500). For a moment I couldn’t believe it what is the purpose of this book? Why so expensive?

Further, I found that Bentley entitled their book series as “Centenary Book”, which comes in three segments of expensive that range from Rs. 2,00,000 to a massive sum up to 1,72,00,000. The book in launched to celebrate their 100 year heritage.

The most expensive book model having a price tag of 1.70 CR is termed as “100 Carat Edition” book and yes, the books are getting a literal 100 carats of diamonds and a white-gold Bentley badge. Buyers of the books have also given the option to have their names put on the book covers in gold or silver if they want.

It has 9 chapters with 800 pages in it having the gold-adorned bindings, the book is nearly a meter wide when opened. Having a combination of gold, metal, diamonds and a rich Bentley logo, the book gives a next level luxury feeling.

The book covers every aspect from company history to future development, along with subjects like Performance, Design, Rarity and Craftsmanship, Innovation and Extraordinary Customers.

One more key attraction to this book is that the book introduction is by the famous Ralph Lauren, who is world class international fashion derringer for the riches. The name of “Ralph Lauren” on anything automatically makes it more expensive and special for the rich class. The book is made for the customers who have a deep connection with their lovely Bentley.

The most exclusive edition is the Mulliner Edition, limited to just 100 copies. This version has a choice of 17 shades of Bentley leather, and includes a hand-made, engine-turned aluminum slip case.
Inside the slip case is a section of rubber from the left front tire of the 2003 Le Mans-winning Bentley Speed 8. Buyers will also receive a Bentley factory tour and a night's stay at the 5 star Hotel Cafe Royal in London.
At the front of each Centenary and Mulliner Edition are a selection of hand-stitched, "Tailor-Made" pages that include photos of you, your Bentley, and other relevant milestones of Bentley ownership, allowing you to become part of the brand's history.

The world is probably going to new heights, you can buy an actual sports car with the money but now you get luxury books worth that.

Probably the buyers won’t read the book with just having their coffee, it deserves expensive wine in the hotels of Paris near the Eiffel Tower to enjoy so. (just a banter though). Whoever the customers of these books are, surely, they will be in the limelight among their groups.