Fast Fashion Made Sweat Factories

To understand how fast fashion contributes to Sweat Factories we need to understand why fashion is growing at rapid rate and why population is following it like a rat race.

What is Fast Fashion?

To meet the latest trends, rapid clothing produced by retailers satisfying fashion followers and in-turn making profit out of it.

As soon as the fashion shows live stream, photos are uploaded or bloggers engage in telling trends there is an immediate reaction of customers wanting to dress same. So, the stores urge to produce the products at faster rate and this faster rate along with inexpensive labor make fast fashion products.

How do retailers and manufacturers do it?

Companies are now focusing on something rapid. So, there is a need of fast producers who charge less. "Is the demand MORE important for business than safety and rights of workers?" This was seen during RANA PLAZA building collapse in Bangladesh which injured many workers. The lack of attention given to safety and poor working condition resulted in building collapse.

This exploits workers at factories and discourages them for employment. People ask where the ‘good jobs’ have gone. The answer rests with retailers. This exploitation is not restricted to workers but is destroying environment.

Due to shift in trends buying and disposing has increased. This leads to huge piles accumulating as waste which is unsustainable. Brands like Zara, H&M are producing huge amount of waste. The concept of fast or cheap fashion pollutes seas and air with ashes of plastic fiber goes. This fashion has made it difficult for textile industry to recycle the fiber.

FAST FASHION CAN COST YOU MORE THAN ‘REAL’ CLOTHING

You need to RE-THINK how often you’ll wear the item you purchased and how long it will last!

Let us take an example, if you are looking for a jacket you can buy it for 2000 rupees. If you wear it just to one occasion its 2000 rupees, wear them 4 times its 500 rupees. If the cheaper fabric or chains break, that’s the end of the jacket. If you are going to replace it with a new jacket, that’s amount another 2000 rupees. It will cost 6000 rupees on three jackets per year with 500 rupees per wear cost.Now, if you take a different jacket which is sustainable made with good fabric for around 8000 rupees. If you wear the same as cheaper jacket, they cost you a little more per wear roughly – 666 rupees.

The brand which produces at earliest earns customers. This making you pay for the NAME not the quality.

"RETHINK"

It’s time to reflect what is necessary and true to cost saving labors from threats.