Social Media Influencers Have Overtaken Bollywood Celebrities.

There were times when only bollywood celebrities were eligible to do advertisements for brands. But today, in this unpredictably changing and fast growing era the opportunites for self made celebrities are open widely, and this has shown a number of self made social media artists to come forward through social media and their creative mind. Instagram and youtube has proved to be the most effective tool for this. This is the time when people are valued for their creativity and art, in different sectors, just like promotion of brands. This is the time when not only film stars are suitable to do adds but also the social media influencers, specially instagram and youtube famous people. For example, everybody is aware about Priya Prakash Varrier, and how she became famous, and today she is earning 8 lakhs per post on instagram, now think about the cost she must be getting for the adds of different brands like "munch chocolate,"and who knows, must be preparing many more.

The cost demanded by the stars for the promotion of brands is higher than that of paid to the socialmedia influencers. So, companies are hiring more social media influencers for the adds instead of celebs because there are two reasons :

1 - The cost of hiring celebs is very high than those of social media influencers.
2- Celebs require a whole team and lots of hard work for the making of an add, while social media influencers explain the brands in a detailed way, and by their own marketing ideas, and by their own hard work.

There were times when the presence of stars in adds is greatly influencial but the ideology is changed, today not only stars are influencial but also the social media people, as long as they are famous.

There were times when only big companies are the ones who can afford the stars to promote their brand but today is the time when small companies are also getting the chance to promote their brand by the use of social media and their artists. Today is the time when every small company is promoting it's brand and collecting reviews through instagram and many more social media platforms.

More and more social media influencers are getting the chance to prove themselves because when they are assigned a certain project they too are getting the chance to promote themselves, so these are the beneficial acts for both the parties. Many of the youtube artists work for the reviews of different brands only. And companies are also approaching increasinlgy to those artist because today if some one buys anything, the first thing they do is to check the reviews.

There were times, if a star has done an add for a brand the sales are definitely going to be higher but today the time has changed and social media influencers has overtaken bollywood celebrities because now it doesn't matter who is doing the add as long as the arist is famous, be it a bollywood celebrity or an instagram artist or a youtuber.