Implementing Amazon Go In India

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Techierushi
Mar 30, 2019   •  5 views

Amazon Go is the store of today’s digital age with the most advanced shopping technology and yes with no checkout at all. Ya, no need to wait in the queue, just use the Amazon Go app to enter the store, pick the products you want and Go! That’s it. No Queue No Waiting No Checkout at all. This is the just walk-out shopping experience of Amazon Go which is possible due to the modern technologies used in self-driving cars. So, this technology automatically detects whether a product has been picked or returned to the shelves and updates it appropriately in the virtual cart. Once finished with shopping you can leave the store, payment will be made through your Amazon account and receipt will be sent.

Implementation In India

In India, at every retail store, we observe long queues for checkouts and most importantly people need to spend a lot of time in queues to pay for the items. Here, there is a need for a shopping experience with no lines, no checkouts and Amazon Go perfectly suits for these conditions. Using this advanced shopping technology with computer vision Machine Learning and Artificial Intelligence concept, customers will enjoy shopping in such an environment where they could just simply walk out with what they want. So to implement this in India firstly as people are moving towards making digital payments and using various e-wallets so this concept is easier for them to adapt because they just have to go and shop, the e-wallets will do the final work.

Challenges

Initially, in India, we cannot implement this directly on a large scale so first this concept should be tried upon a small range of products so that the store does not get cramped up and through this will get an idea about its implementation amongst the Indian crowd. Also, the store ceiling and shelves should be placed with sophisticated sensors and closed-circuit cameras so that the technology efficiently monitors every movement, records what product you have picked and what put back onto the rack. The technology works properly with regular maintenance so after managing the population, technology also needs to be maintained. These will eliminate the challenges for Amazon Go in India and will surely benefit many users who will love this new shopping experience. Another issue which might raise will be the about the unemployment if there are no cashiers and other workers but it will not lead to any kind scarcity of jobs still workers will be required for store maintenance, technology maintenance, and all other stuff.

Verdict

According to my opinion, Amazon Go definitely gives you the best shopping experience where you just walk out with what you want and the technology does the rest of the things. In India, we can observe the results of the initial implementation with limited stocks and then we can move towards having all the products in the store and implementing the whole concept of Amazon Go Store in India. Otherwise unnecessarily the store will be cramped and technology might fail. First, let the technology be tested with few sets of the crowd and with its precise working we can expand it to the complete Amazon Go store. But the time has come for implementing this shopping experience which saves our time by avoiding those long queues. This same functionality is seen in some of the retail stores in India but with alightweight model and seeing its results its sure that Amazon Go will be Successful in India.

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