Growth Of Tourism Industry In India

India is that celestial music which can be heard in every corner of the world.From the heights of the Himalayas in the north to the vastness of Indian Ocean in the south, from the desert of the west to the hills of the east, India has the potential to be a tourist's love. India has its own unique culture , be it in damces of Rajasthan or the coast of the south ,be it the beauty of Kashmir valley or the submath beaches of Goa.

The tourist industry today is seeing a new thrust in its promotion. However,internal factors like lack of security , patriarchal mindset and violence in the society are some problems which hinder the growth of toursim industry. The international view of Delhi is the 'Rape capital of India' and the instances of 'terror acts' and instability in Kashmir valley are reasons for lack of tourists in our country. But the failure of the system is also one of the factors to impede the promotion of the rich cultural and geographical diversity of India. The government first of all needs to provide internal security to the tourist and improve international image of India.

It should also allow new reforms to take care of natural and monumental heritage of our country. The tourism ministry needs to create projects which provide rich experiences to the tourists and not just the sightseeing spots. More investment is needed in building the infrastructure ,like roads and access points.

The most important factor that the government needs to work on is an aggressive tourism marketing strategy. There is no doubt that a promising tourism industry also helps in improving the economy of the country. We need to capitalise on India as a destination where the Royal Bengal tiger ,common labourer, a few millionaires , religious dichotomies, exotic culinary treasures and some of the most expensive spas of the world co-exist.