As every other competitive job, celebrities have to be aware of one factor all along their journey- Fashion ! It has become their responsibility to look picture perfect even at the most unexpected times. Celebrities are the ones to initiate a Fashion Trend for their followers to be hung upon. It is part of their major job to stay ahead of the dynamic industry. They are expected to be the iconic vogue at any given season.
Celebrities are the top-scorers when it comes to fashion. Holistic knowledge about slaying any given look has predominantly been top-notch. Such high-demand competitiveness had made celebrities venture into launching own fashion brands. As they have become people with more research about the current rage. Brand endorsement has been a cakewalk for these renowned faces.
Sonam Kapoor is well known for her chic looks. She is the most versatile actress who has never stopped from trying out unique styles to portray her key interests in fashion industry. She launched Rheson in May 2017 along with her sister Rhea Kapoor, who is a designer. Rheson brand has clothes from the most affordable range as its minimum. The brand is now one of the top fashion lines in India. Rheson was sponsored by Shoppers Stop Pvt. Ltd.The fashion line includes tops, tees, jackets, pallazo, sarees and handbags
The most beloved cricketer for every generation audience would be M S Dhoni. He is one of the highly successful Indian captains. Coolest captain had his screen presence for numerous advertisements and brand endorsements.In 2016 he launched his fitness and sports brand Seven along with Rhiti group. Seven aims at establishing clothes with Dhoni’s reflection of healthy and active lifestyle characteristics.
Bold and contemporary are direct mentions to Deepika Padukone’s style. It has been completely owned success from her time in modeling to reaching Hollywood. She is best recognized as the fashion diva of India. Her extreme talent and designer looks have been emulating millions of women. In October 2015, Deepika Padukone launched her new clothing line All About You in association with French design agency Carlin and Myntra. It has been exclusively available in Myntra and Jabbong.
Another A-list star to have created benchmark in fashion is Anushka Sharma. Her style compliments her personality which aids her to remain top trending. Anushka introduced her brand Nush in collobration with Shoppers Stop on October 2017. Nush was started in association with Suditi industries. Nush includes ethnics, western outfit, accessories and footwear mainly targeted for the young generation. Though Nush fell into plagiarism troubles initially for its designs, it prevails to be one of the look-out for brands.
Fitness freak and most handsome men of India, Hrithik Roshan has been acclaimed for his on and off-screen presence. His killer looks are worth trending for the most stylish genre. Hrithik launched his own casual wear brand HRX on November 2013. His clothing line mainly concentrated on sports-wear for both men and women. HRX was partnered with Myntra for its launch and combined with Xiaomi in 2017 to launch mi fitness bands.
Virat Kohli is one of the highest paid cricketers. His extremely fit physic and handsome looks gained his fame off the field too. In 2015 Virat became the brand ambassador of Wrogn and co-owned it eventually. In 2017 he launched his own athletic leisure clothing line One 8 in collaboration with German sports fashion brand Puma. One 8 includes complete line of sleepwear and inner wear for men.
Preeta Sukhtankar, Mumbai based designer found The Label Life on November 2015. She collaborated with Bipasha Basu’s The Trunk Label, Suzanne Khan’s The Home Label and Malaika Arora Khan’s The Closet Label. Thus making The Label Life one biggest online platform for fashion apparels, accessories and home décor. Preeta is the CEO of The Label Life.
The ever stylish actor Shahid Kapoor has been an iconic stylist. He is the most casual and modern celebrities off the screen too. His comfortable next-door-look never fails to gain compliments for the actor. In October 2016 Shahid launched his brand Skult for men in collaboration with Abof. It was built on the principle ‘Fashion meets functionality and design meets innovation’.
The second highest paid celebrity in India during 2018 according to Forbes, was Salman Khan. His looks and dynamic acting has acclaimed him with international fame. Known for his controversial speeches and involvement in charity, he founded his own charity organization Being Human. Later Salman launched his own brand of clothing line in the same name of Being Human. Most amazing fact was that the profit from Being Human fashion line will directly go to his foundation.
Most often referred to as the God of Cricket, Sachin Tendulkar has not been much seen on advertisements until his post retirement from any forms of cricket. He launched his new apparel line for sportswear under the label True Blue. It was created to maintain the essence of true modern wear in the most Indian traditional way.
Shraddha Kapoor has been one of the Bollywood’s fabulous fashonista from the time she made her debut. She displayed her field of interest in acting then singing and at present in designing. Shraddha launched her own brand of fashion line Imara exclusive for women along with Anjana Reddy of USPL. Imara tends to establish clothing that would portray modern twist to the ethnic wear.
Kriti Sanon is one of the recent entries in Bollywood. She has held her sophisticated looks and indulged in fashion to go with her spirit. As soon as her fame hit the audience, Kriti was seen endorsing numerous brands. Kriti launched her own brand Ms.Taken on 2016 along with Anjanna Reddy of USPL. The brand included exclusive women’s western wear designed by Kriti Sanon. Ms.Taken brand was associated with Shoppers Stop and Myntra on a large scale.
Apart from the above mentioned fashion line, there are many more celebrities who have launched or partnered with major brands. Yuvraj Singh has launched his own brand YWC, Karan Johar has various associations with jewelry line for the brand Tiyaani and Vera Moda for fashion line. The list keeps on increasing with every top celebrity hitting the market for their own solid place to showcase designing skills.