Swiggy is genuinely considered as an “Emerging Domicile of an Urban Metropolitan Hunger Satisfactory” with its very own Online mobile application for Food Ordering and Delivery platform which indeed holds an astonishing record of the ten millions of active users and billions of turnover.

As the world is Digitizing and we are in the advent of the development of technology, people in day to day life use various applications in the smartphones for accomplishments of work to be done from Paying online bills to Buying grocery products, to getting the products at the doorstep with just one touch in Smartphone. We are in an adorable technological advancement where the whole world is at our fingertip.

With the huge number of young professionals, youths in the big cities people can’t find much time to prepare food. Here comes Swiggy the Food Delivery App to make the job too easy.

Downloading the Swiggy app from Play Store for Android Users andApp store for iPhone users, register into the app. Selecting the menu to place food delivered to your doorstep. Most of the young IT professional and other office goers found this method too easy to place a food order online which saved them a huge time. The Online food delivery website and Swiggy app is popular in Indian cities like Bangalore, Chennai, Hyderabad, Mumbai. The importance to discuss the Rise of Swiggy is that Swiggy is one of the top rated and reliable food ordering smartphone apps in India. If you are excited to know about it then you are at the right place to quench the knowledge about Swiggy.

History of Swiggy :
The initiative was started in 2014 by two successful entrepreneurs of BITS alumni SriHarsha Majesty and his junior Nandan Reddy. SriHarsha Majesty, founder and CEO of Swiggy in one of his interviews said, “Entrepreneurship was always in my blood". His father runs a restaurant in Vijayawada and invested in the hospitality sector and his mother is a doctor by profession and has her own clinic. She also started her own chain of beauty parlors. Seeing his family members being in charge, and taking control of what they do was an inspiration from Sri Harsha's early years.

Two successful entrepreneurs realized to create a tremendous Digitized change in Online hyper-local logistics in the restaurant industry. They were highly motivated to start the business with an inevitable and not perishing resource so as to make the outcome welcoming by the people and with a vision to revolutionize the restaurant industry in India.

The incentive of their idea is to bridge a coordinate relationship with restaurant and common people(audience) by the prospect of giving entire sustenance requesting and conveyance arrangement from the best nearby hotels to the customers by familiarizing the general public with the comfort of home-delivered food. The idea is formulated and given to Rahul Janimini an IIT alumnus, who was one among the skilled developer in their friend circle who designed and coded an app.

Swiggy started off with just One neighborhood, six delivery executives and 25 partner restaurants in an office space in Koramangala, Bangalore. Once it was set up and used by neighborhoods with the recommendations from customers an additional goal as timely delivery of food items from various hotels, cafes, restaurants, chat stalls to the people who order to taste the flavors of dish delivered at the doorstep using delivery executives to foster its service was added.

The Swiggy app has effectively saved the cost of huge investment on the Restaurant's material costs such as Land, Table, Chair and Electricity, Workers, Managers, Services, Complimentary Services, Car Parking and also saved the time of the common people/customers of restaurants, hotels.

How do Swiggy saved time of investors and Why it has been considered in the market?
If people order and buy in an online then the restaurant need not concentrate more on the land acres occupancy they can concentrate on the limited space maintenance. As, Land occupancy is minimized then material costs for table, chairs are also minimized. Workers and Managers of restaurant can seamlessly concentrate on food quality delivered to the audience who order by mobile app or website which result ultimately in restaurants' profit. This strategy of attracting customers has been welcomed by hotels.

At Present Day:
Almost four years into the field, Swiggy now has a major presence in Delhi, Mumbai, Pune, Bangalore, Hyderabad, Chennai and Kolkata. Not just that, they are partnered with 12,000 restaurants and over 13,000 delivery executives. Now they are in over 60 locations in India with more than 50,000 restaurant partners and are only looking to grow further.

Swiggy is ranked one in Forbes for the best food delivery apps in top cities in India. With over 10,000,000+ downloads in the play store.

To continually withstand in race of market Swiggy has come up with exciting features like Swiggy Pop, Swiggy Access and Swiggy Schedule to impress the audience. With constant developments in their technology, Swiggy has made sure it has secured the number one position in the country in relation to the online food ordering food.

Present values of Swiggy:
[1] Paranoid about customer
[2] Strives for Excellence
[3] Honest and promise what can be delivered
[4] Accept the challenges and aspire to Excel
[5] Collaboration and Commitment
[6] Value Ideas based on Merit
[7] Ownership of Work
[8] Curious to learn and chase the solution
In future foodies/users who use app will get comfy with the food delivered instantly and app users are asked to buy the

membership to enjoy discounts and offers from the app. The delivery executives down the line in near 10 years will be replaced by the robots.

To the listeners after watching this video till man serves the foodies /users has to appreciate the hard work and creative seamless efforts of Software Developers ,Engineers and the business associates who value the need and eases the application as simple as that all users in all age groups can access and book their favorite food on one touch. We have to also value the

delivery executives who come to deliver our food at our door steps. As their salaries lies in the number of deliveries carried out per day and in users feedback. Users think while complaining and be humane to the delivery executives.

Who are the competitors at Present?
Zomato, an Indian restaurant search and discovery service which was formed prior to Swiggy in Delhi by IIT Alumnus Deepinder Goyal and Pankaj Chaddah in 2008 now currently operates in 24 countries. The coolest fact is that IITians got collected all data of all food menus in restaurants and hosted it to the website such that foodies and common people go to the restaurant with the offer in the site and thus Zomato gets the commission amount if the people visits from their site. Later Swiggy succeeded to master the delivery of food with delivery executives on time. Both Swiggy and Zomato now are thriving very hard to retain the customers with the same concept of application based delivery of food using delivery executives with dazzling offers and discounts.

In the event of these races Uber a transportation network company headquartered in San Francisco, California offers services including peer-to-peer ridesharing, ride service hailing, food delivery, and a bicycle-sharing system which has operations in 785 metropolitan areas and Ola Cabs, an Indian origin online transportation network company developed by ANI Technologies Pvt. Ltd valued at about $5.7 billion also joins the race. Uber came up with Uber eats and Ola Cabs tied up a partnership with food panda are astonishingly attracting people with major offers and discounts.

The cool fact is that Amazon, an American multinational technology company based in Seattle, Washington that focuses in e- commerce, cloud computing, and artificial intelligence which is the largest e-commerce marketplace and cloud computing platform in the world as measured by revenue and market capitalization. and Flipkart an e-commerce company based in Bengaluru, India founded by Sachin Bansal and Binny Bansal in 2007, the company initially focused on book sales, before expanding into other product categories such as consumer electronics, fashion, and lifestyle products were growing their markets in E-commerce industry by door delivering all the products in all categories of Groceries, Mobiles, Fashions, Home, Appliances and Beauty other than ready food delivery.

Negative points:
Despite of quality product delivered customers sometimes were complaining about the late deliveries ,less amount of food packed ,discounts not availed. Swiggy is tremendously working hard to deliver quality dishes to the customers.

It is intelligential to use the app when the offers are booming and effective in present life. Hope this content is interesting and helpful.



Profile of Datacom Associates
Datacom Associates  •  3y  •  Reply
Terrible , terrible English. Please stop writing .
Profile of Harsha Priya Ganapathy
Harsha Priya Ganapathy  •  3y  •  Reply
Can you please remove your comment I’m first year student learning about content writing.It is discouraging I shall improve in due course.
Profile of Indu Lekha
Indu Lekha  •  4y  •  Reply
Very informative