Marketing Strategies Used By Top Brands

Marketing strategies used by top brands

Marketing is a system of business activities by which individuals obtain what they need and want through offerings created by marketers for value.

Various types of marketing strategies are used by companies in order to create demand for their products, not only to create but also to increase the demand day by day.

You all must be aware of the 4Ps of marketing that is product, place, price and promotion. These are the basic components of marketing. By using these only, famous brands like coca cola, surf excel, lux etc.. have reached heights. So let us have a look at the most effective-marketing strategies.

• Designing the product as per the needs
First of all the motive of the producers should be to manufacture the products which will satisfy the needs and wants of the customer. If they are meant for direct satisfaction then the customers will definitely buy the product.

• Media Marketing

This is one of the best ways to seek popularity and inform the public about the new brands available in the market. It urges the customers to immediately buy the product. Whether on television, radio or social media sites like Facebook, YouTube etc.. About 80% of the top brands have risen through these strategies.

• Being consistent
It is not enough that the customers must just be aware of the product but also they must trust that product. They must trust that the company's product will be available in any circumstances.

• Pricing strategy

Once the market has been identified by the companies, they focus on the price of the product. Price is what matters to the customers. They will buy the product only if the price suits them. Many companies offer rebates, discount any other interesting cash backs to lure the customers to buy the product. This increases the size of the market and thus a very important strategy.

• Sample Distribution
A sample distribution is another important marketing strategy which allows the customer to avail and use the service for free as samples. If they are satisfied then they can buy the product as per their wish. This awards the customer about the quality of the product or services offered.

• Promotion

Promotion is another important strategy which is used as a tool to communicate to the target market. It includes advertising through top stars which persuade the customers to buy the products. Also, promotional events at various places to reach each and every customer and communicate them the objectives of the company. This is another technique used by all the brands to achieve their goals.