Inbound Marketing Strategies

INBOUND MARKETING SOLUTIONS

Whether you are ready or not, the marketing has already been disrupted. People’s behaviors have changed. They are tuning out traditional marketing tactics. 86 % people skip the Ads they see online, 91% unsubscribe from emails, 44% of direct mails are never opened and 200M calls on do not call list. That is why a new wave of marketing was introduced in 2000s to give a new phase transformation for the marketing sector.

Inbound Marketing is a holistic, data driven approach to marketing that attracts individuals to your brands and covert them into lasting customers. SEO, Blogs, Interactive tools, Photos and info-graphics, Videos, Podcasts, Presentations, eBooks, B2B and B2C all these terms are closely related to each other when the inbound plays its role. In Inbound Marketing, the customers are attracted to your content or to your solution you are providing, then you convert them into customers, after that you bring them close to your marketing structure and explains them why there is a need for the product, and finally you delight them with the services and the process of producing the long lasting consumer-product process initiates.

Most of the companies are driven by inbound marketing structure due to the flow of process that reduces the loss of connection to the customer. Some of the examples opted by different companies are listed below.

1.Google. Whether it be a recommendation of the product you just brought online, or a pdf you just downloaded for educational purpose, Google has set up a simple but targeting structure that enhances the browsing and sliding in between the websites and made that compact.

2.Facebook.The Ad sense and the links that are provided by the Facebook Company based on the search results and history is another great example of Inbound Marketing. The social media networking branch is brushed up in this subtle way.

3.Buffer. Buffer is a software application for the web and mobile, designed to manage accounts in social networks, by providing the means for a user to schedule posts to Twitter, Facebook, Instagram, and Linkedin, as well as analyze their results and engage with their community.

4.LinkedIn. LinkedIn allows you to target who sees your updates and you can narrow the scope of your audience by their company size, industry, function, seniority, geography and language preference.

5.PayPal. PayPal is an American company operating a worldwide online payments system that supports online money transfers and serves as an electronic alternative to traditional paper methods like checks and money orders. By keeping the purchase completion experience within the confines of the websites user experience, PayPal minimizes redirect anxiety's impact on cart abandonment. The e-commerce websites are managed by the billing systems that creates a balance in both of them.

6.Shutterstock. Shutterstock’s in the business of images, and it’s used its expertise to make a resource that everyone can use: a creative trends report. This capitalizes on the fact that people love reliable data, and this type of resource gets widely shared.

7.WordPress. WordPress is a free and open-source content management system. Features include a plug-in architecture and a template system. It is most associated with blogging but supports other types of web content including more traditional mailing lists and forums, media galleries, and online stores. WordPress is one of the most traffic consuming website in the field of content and digital marketing which is the main advantage for both user and the content producer as it produces the information at the peak point of time without any time delay.

8.CB Insights. The Newsletter Publishing website is one of the most digitalized and most up to the point website when it comes to the inbound marketing and especially content marketing. The websites publish the news and articles in a concise manner that the reader likes to read and more and more to visit. This falls for the content as well as email marketing if you are signing up for the newsletter.

9.Picktochart. Picktochart is a web-based infographic application which allows users without intensive experience as graphic designers to easily create infographics and visuals using themed templates

10.Hubspot. Hubspot is a developer and marketer of software products for inbound marketing and sales. It is a basic and most subtle example of how a marketing strategy can provide commerce to the business. 92% companies that are using Hubspot have increased their network traffic through it.

Thus it will not be wrong if we justify the line that Inbound Marketing strategies are a key to the up-gradation of your work whether it is related to marketing, sales, or direct consumer business. The product when finished is to be presented well mannered and the solutions for inbound marketing provide a safe finish to the product.