Once when I was walking across a shop, I saw a pen being labelled worth 5,000. Had it been a few decades back, it would have been hard to believe, but as we live in the 21st century, where advertisement acts as a dominating factor in one's decision making, it wasn't surprising seeing such a hyped price. As after all, it was the price of the brand, more than that of the pen which was being sold.

There is not much ancient history attached to the advertisement, as it basically started in the 1900s through newspapers and radio, picking up the pace along with increase in usage of televisions, as the visual advertisement has a greater impact on the audience.

If one honestly review and compares the things they possess, to the things they desire, then they will conclude that they already have sufficient and their craving for more is needless. This is what advertisement does to us, creating needs which we even didn't knew existed. Many times, it also ends up giving us fake hopes, such as advertisement of beauty creams for women and so on which generally turns out to be misleading. Moreover, few of the advertisement seems to be shown in a blatant manner, resulting in controversies and degradation of our social culture.

Having said so, I do not want to try and show advertisement in a bad taste, as it has got numerous positives as well, which cannot be ignored.

The foremost thing which advertisement helps us with is, it keeps us up to date with the current trends and technologies, leading to a better lifestyle. Also, it keeps us informed regarding new product launches of different countries and various welfare schemes launched by the government such as advt regarding swatch Bharat Abhiyan, Beti padhao Beti Bachao, and so on alongside keeping us entertained and updated.

On an ending note, I would like to assert on the point that if we prudently take advantage of the advertisement instead of getting swayed by it, the advertisement will act as a boon for us.



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