Orange Is The New White

The phrase “Orange is the new White” is a seldom used phrase that is symbolic altogether but is known to or is confined to a smaller group of the society. Colours are what we as humans have taken up as a symbolic gesture of our emotions, the mood of the environment or surroundings, wake of auspicious occasions etc. as to a layman, it is nearly impossible to imagine life without colours in it. It is said that even blind people dream their dreams in colours, so for a society so dependent upon colours, it is important to know the real meaning behind them. For to know the meaning of something, is to know it’s worth.

As the colour White is used unanimously by all and is one of the most widely used and common colours, the term “Orange is the new White” simply gestures to the fact that the colour Orange is being used as much as White, in one context or the other. This phrase is usually used to show that the comparative chart of the colour Orange in any certain industry is sky rocketing much faster than that of any other. It also is used to denote the potential that the Orange colour holds to be one of the most used colours in the near future.

The best example to this will be if people started buying cars that are of Orange colour and the sale of (say) Blue or Red cars went down , then in this context it will not be wrong for the headline of such news to be “Orange is the new White”.

Another example in a different industry say, wine. Amber coloured wines are making rounds of the market and seem to be more ‘adventurous” as well as “interesting” than the good old classics like red or white. So in this case again, the term “Orange is the new White” can be used. A lot of choice of words of any topics as such provided is in the hands of the person who creates such content and delivers it to the masses to be read and understood.