Xiaomi - A Leading Brand

Everyone in today's world has a mobile phone in their hands - be it a child, a teenager or even a senior citizen. Human life has become very dependent on technology and cell phones being one of them. Talking about cellphones, indian markets now have a huge variety of products or models to opt from. Various specifications, different price ranges and different product. But there's one brand that definitely stood out in the last few years in the Indian market and that's - Xiaomi. All of us have seen the advertisement where upon hearing the ringtone of a phone everyone starts checking whether it's their phone or someone else's , honestly that exactly has become the scenario these days because everyone owns an MI phone. And why shouldn't they own one ? The best and the strongest feature which helped its humongous success in India is that it offers high specifications and extremely affordable prices which any brand before Xiaomi has failed to do. Ididn't have a good image for the brand until I personally used one of its products, and it's definitely value for money. One more feature that MI offers is - durability , you can hardly complain about the features it provides for the money. They have excellent marketing strategies that's the least we could say. They host flash sales for the sale of their products and in few minutes all the products are sold out, that's the value of a Xiaomi product these days. Xiaomi started by selling their products only through electronic mode and have recently partnered with all leading e-commerce websites and now have entered the oflline business mode and have opened many retail stores and have put an end to black marketing of thier phones which was a lot common when they only had online selling.They started off with just cell phones , and once they had good reach in the market , they launched MI TV, and the most recent launch is their fitness band. The fitness band is easy to use and is very helpful for those who workout or just like being fit for the case. It is reasonably priced when compared to other parallels in the market. Although it was widely compared to the luxurious brand Apple for similarity in features and specifications but at an exceptionally lower price. I'm no huge brand freak,but any middle class person with limited income will definitely opt for MI as it offers very similar features at just 1/4th ofApple's price. Infact, Xiaomi is considered as the Apple of the east. Xiaomi as a brand also offers great after sales service which helps them to form good customer relationships. They have service centres almost in all the parts of our country and hence if your product is damaged you can easily get it repaired at a minimal price and for free if it's still in the warranty period. Xiaomi has created a good brand image in the market as a budget friendly smartphone manufacturer.And with such good marketing strategies and brand image building systems , Xiaomi has emerged to be India's number 1 smartphone manufacturer and world's 4th biggest smartphone manufacturer. Thus, Xiaomi has come a long way and still has a lot to go in Indian markets provided that they keep on inventing new products and adding high specifications in their products.