Oswal Group Household Name Through Ages Proved That “Their Challenge Is Their Progress”.

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Shivani Jain
Nov 18, 2019   •  6 views

It was in the year 1956 man of high vision and passion Shri Deshraj Jain founded Oswal Soap Company. The visionary entrepreneur Shri Deshraj Jain proved that if you have strong determination and clear goals, then nothing can stop and successfully came up with an economy brand detergent.

Today Oswal Soap Company, the breathing example of achievements and accomplishments was started with his strong willpower along with the help of his 4 sons in a small shop situated in Johri Bazaar, Jaipur with just production capacity of up to 10-12kgs in the manufacturing unit at the backyard of the shop. But within the limited span of time due to premium quality soap made of natural oils at a reasonable price made Oswal soap famous as a mass brand throughout the city and hence the company enlarged its manufacturing capacity 4 times more, i.e from 150 tons a month to 600 tons a month.

The year 1990 was a revolutionary year for the country’s soap industry. The owners of Oswal Soap Company came up with an idea of the famous “OSWAL SOAP TUB”, this was first of the kind and the industry was stunned by this. Seeing the high potential of the business the owners adopted the dealership model in 1990 and since then the company has distributed approximately 2.5 lac dealerships India wide. Since its inception company has always been keen on the welfare of its dealers and they have prospered along with the growth of the company.

The year 2014, the fourth generation year when the great-grandsons of Shri Deshraj Jain entered in the business and are running the company since then. The new mind started accepting everything that could be fruitful for the business. The concept of the power of choice was incorporated and the company adopted diversification. Diversifying the portfolio reduces overall risk and brings in technological advancement. The company entered in Tea manufacturing and distribution in 2003 followed by entry in the Spice (Masala) industry in 2008.

Today wherever required the Company managed to strategically alter itself periodically and through seamless efforts the brand is successfully placed with the keen players in the detergent Industry

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