Digital Marketing And Its Tools And Techniques:-

World are changing so people are moving away from traditional ways to digital age as internet plays a crucial role to connect people in all over the world. Similarly, many businesses use digital marketing due to the rise of technology in order to promote the products or services through different modes of channel like mobile phones, email, internet and any other digital medium. Digital marketing is very popular in modern world and it has wider scope in all over the business organizations. In order to promote their products and services there are various tools and techniques of digital marketing and some of them are as follows:-

1)Search Engine Optimization (SEO):-
It is one of the most essential tools of digital marketing which helps the users to find, crawl and categorize the webpage very easily. There are different search engines and some of them are Google, Yahoo, Bing, MSN Search etc and each search engine the collects the content like webpage, PDF, image video and so on with the help of crawler and store and organize the webpage into the website and after storing it ranks the website based on the number of viewers and purchasers in that pages.

2)Search Engine Marketing (SEM):-
Search Engine Marketing is also known as an internet marketing and pay per click advertising. SEO is free advertising where businesses do not pay for advertising whereas SEM is another technique where businesses pay the advertisors for to show their ads in the search results.

3)Social Media Marketing:-
Social Media is an online communications where many people are connected in different parts of the world. Today, this internet communications are gaining more popularity and some of the most popular social media are Facebook, LinkedIn, Instagram, Google+, Pinterest, Yelp, Tumblr and so on. Today these social networking are common and every one used to connect with their friends, families and other relatives. Similarly, these types of social media are popular in business sector, NGO services, crowd funding and different fundraiser activities. Social Media Marketing is essential for small business also as first the identify the target customers, then connect with those people to sell their products or services, take feedback from them and if there is some error take the corrective measures.

4)Content Marketing:-
Content Marketing is another tools and techniques of digital marketing which is more focused on sharing information to different target customers in the online platform. It gives information about different products or services to the selected or target audience through the means of different online media or platform.

5)Email Marketing:-
It is also the essential instrument of digital marketing as the world are changing and we are moving from traditional ways to technological age and it is easy to receive and send the information through emails so different organizations are using this techniques to promote their products by giving each and every information to the targeted customers via emails as it saves time and more convenient ways to spreading and promoting the products to the consumers.

6)Affiliate Marketing:-
Affiliate Marketing is used when we have our own webpage and it is gaining more popularity with the more number of visitors and advertisors with help of search engine optimization and search engine marketing and earns money from advertisement.

7)Mobile Phones Marketing:-
Mobile Phones are popular and used by many people so the business uses this model to promote their products or services by sending the information through different messages, MMS and so on. It is somewhat similar to email marketing.

8)Webinar Marketing:-
Webinar Marketing is also techniques and tools of digital marketing where marketers conduct different seminars and must be interactive, informative and educative with the target audience who are attending webinar. It is convenient as the audience can attend the seminars through online known as webinar software and interact and communicate with them.