A Rationality Check For Current Generation

Business marketing and promotion tactics are one of the key aspects of business in today's generation.

The main concern regarding business promotion and their will to win competition over other firms is the tactics they are adopting to achieve their aim of making it to the top.

The businesses today try to create enough wealth through creating a new demand for the market. These demands are those which never existed earlier in society and the society was totally fuctioning better without the previous context of those demands.

To exemplify, noone could imagine of the need of the monthly or quarterly data packs for their mobile devices which are an unquestionable necessity for today's generation. Though the same data is the major cause of deterioration of human brains due to fruitless and vainsome scrolling through the social media applications, the value of money for such offers is hardly measured by the clients.

The biggest example of the harmful yet ignored business promotion tactics is the rise of fashion industry. The needs of several beauty products and services has skyrocketed even in the last decade which was never a need even a few years back.

Though this is a completely well-known fact to the masses that these services and products have more bane to offer than the boons, yet the competition among themselves is the reason for the same masses to totally support the business tactic of creating the need to win over the market.

These tactics first provide services at a minimal price to their clients. When the clients adopt those benefits, the businesses slowly start quoting higher prices taking benefit of habitual nature of clients towards those services.

This process has resulted in a shift from buyer-oriented market to a seller-oriented market thus placing sellers' preferences and will over buyers' who are the actual holders of money. This functions as a major irony.

This flaw in the system of economy can be eliminated if we get aware enough to not adopt services and products which are merely created to suck money and abstract attributes from us. As a matter of fact, only getting aware of these facts is not enough, but keeping aside the cut-throat competition among fellow humans and acting rationally towards the same direction is.