What Is Local Seo?

LOCAL SEO

According to Google,46% of searches now have a ‘local intent’. To elaborate, users now look for services and products near their preferred area of accessibility. Local SEO helps to put your local business on the map and generate more customers.

Local SEO differs from the SEO which is generally digital in nature and involves the marketing of website on where users are looking for content to browse and educate themselves on a particular brand or product. While Local SEO helps the consumers to go to that brand physically because it’s the tendency of the customer to trust what they see and feel rather than looking at the product through a computer screen.

WHAT DOES LOCAL SEO SERVICES OFFER?

Local SEO services cater to specific needs and include geo-targeted marketing strategies. It’s about building local connections and generating foot traffic. This can be done as follows:

1.LOCAL SERPs

Local SERPs show the results for a local-based query. They show the top 3 relevant results below the map. It can be known as the local pack or 3-pack. The searches help the user to find your physical locations on the Google Map. For e.g.:A person searches for digital marketing agencies in Haryana

2.Citations

What are citations in local SEO?

There is an important concept involved which is ‘NAP’ (name, address and phone numbers). It includes information to connect customers with you and it generally appears in online business listings websites. For e.g.:Zomato is a food directory for restaurants.

It is very important for you to have your right company information on different platforms or local directories, even broadcasting it on social media where people can find you.

3.Local Linkings

It is important to be a part of the local online community. Get websites with higher authority to include your link on their pages.

Participate in local activities and events where your website link is included. This helps to increase your credibility and reliability on search engines and rank higher on the search results page.

4.Google my Business

It’s the company’s business profile on Google which helps to manage your organization’s information like NAP, about your company, what does it do? Etc.

It gives you to access to appear your information on increasing your chances to appear in the Google Local 3-Pack and gives a well-organized description when a user searches for your brand and appears in the right-hand side corner of the page.

5.Reviews

Get customers involved! Request them to write a review on Google and rate your services. It increases your rank and creditability which will then benefit you to gain the trust of the consumers.