Content Writing Importance

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Apr 24, 2019   •  8 views

Importance of Content Writing in the Digital Marketing Sector

Today in this era of advancement in online world many things have been revolutionized.
From Businesses to making videos for YouTube or commercial this online world helps them to grow to a great extent if a person applies the correct technique.

The term used for promoting product/service online or in digital format is called
Digital Marketing.

There has been a substantial increase in the Digital Marketing sector. Many people are joining this sector due to its great potential.

One of the major parts in this sector is Content Writing which can also be called the crux of this sector.

A Content Writer is a person who writes content in relation to what is to be promoted.
Content is the king, as that is what is in front of people, the only thing which tells what is being promoted. A lot work has to be done in content writing which includes:-

1)Research – A lot of research is done before publishing any content, from understanding the details of the product to observe what the audience want, so as to make it as informative as possible.

2)Attracting by writing – During content writing a content writer has to do his best to makes the content as attractive as possible which includes inserting pictures, links, making the editing in writing etc., so as to leave the good impression on the readers.

3)SEO friendly content – A content writer has to frame his/her content to make it SEO friendly, researching keyword, providing backlinks etc., so that I’ll get more traffic.

4)Digital marketing – If a person is an individual he/she also has to digital marketing of his/her article so as to make it accessible, popular among people and most importantly it gives a boost in the initial stage of publishing and getting page views.

This helps in doing a great digital marketing.

That would be the main work but it’s definitely not as easy as it sounds.

Google ranks website according to their content.
When digital marketing is done, people visit the site and read the content.
The thing that tells what the website or blog is all about is the content.
The only thing that connects your product/service to your audience is the content.
So we can understand the importance of a content writer in Digital Marketing Sector.

Some of the popular sites for freelancing content writing are:-
1)Freelancer.com
2)Upwork.com
3)Workana.com

Please share if this article was useful to you in any way.
Have a nice day.

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Vartika  •  1y  •  Reply
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