Curvy Curls-- The New Standard...

Curly girl: It's more than just hair, it's an attitude.

The lifestyle of people is observing a lot of variations these days. One of such various variant is the new curls in hairs. Mostly seen around Hyderabad, there has been observed a love for curly hairs not through ads, commercials, brands or hairdressers but lifestyle. Whenever you walk into a parlour, you will surely find 2 out of 3 people using straighteners to get a curtain straight hair. They want locks of wild curls out of their head. In TV ads, the oils and the shampoo companies show the models with silk curtain wash of hairs. So, where are the curls? Hairdressers are those people who decide the fate of your mane. Curly hair is often called rarity but it is not so. You will often hear people call them as frizz and tell you to straighten them. It is thankful that this thought process is changing and people have started coming up with curls and they are allowed to empower and allowed to rock there manes with pride and respect. Nothing happens without a movement these days. We witnessed the umbrella movement and though it got delayed but we can find a strong root developed in Hyderabad.

There are celebrities who are getting people inspired for natural curly hairs and not kill them with a lot of chemicals. There are people out there now who will proudly say providing a motivation -- your hair is different and you need to do something about it as per the beauty standards outside, sadly straight hairs are considered beautiful and when this happens frequently for a lot many times, you begin to think something must be done in an opposite manner. So there has been speeches, blogs, posts via YouTube in regional languages as well as English to make people known of a new trend of girls. This has also become necessary to stop permanent extinction of curls and this requires a lot of intense research. You need to reach out people in regional languages. Then their still exists the problem-- Indian market. Celebrities themselves make use of international products for themselves and their curly hairs. It is a great task for Indian company to change their product for curly hair. It is hard for them to manifest in product and care. It is not yet possible for them. Though there are basic care products but none a specific. There are some brands one or two,but still the largest multitude of people still not looking out for it. It is a huge market , a start-up waiting for it. The same goes with hair dressers who have to become well versed with curly hairs. One of the most important thing is science of beauty product. You must know about the ingredients while looking for an affordable one because India has hard water which way make it dry and weak. You should know the basic chemistry of sulphates and all.

And this is not just about women. There has been men who speak of myth of metro sexuality and have joined the movement. They too have their beauty standards in curls and they must enhance it.