All of us who write blogs, run websites, practically anyone who does anything on the internet wants people to see their work. All of us want our work to stand out from the rest and be as visible as possible on the internet. There are over 250 million websites on the internet. All of us want our content to be the best from the rest.
So how can you get as much attention, eyeballs and clicks from netizens?
The answer is Search Engine Optimisation, or SEO for short. SEO has been the go-to thing for all those bloggers and even news sites. Here’s why SEO is important and how it can benefit you in the long run.
One of the many benefits SEO has over advertising is that it actually “pulls” traffic to your website. You don’t have to “push” notifications or advertisements to prospective customers for reaching out to you. If you do SEO for your website, it means that it’ll show up in the Google search results and people will have a better chance of clicking on the link.
If your name shows up as a Google search result, it immediately lends credibility to your content and brings you up on the map. People see thousands of ads daily. It doesn’t make sense to be a part of the herd. Do something better and improve your reach.
If you manage to have a successful SEO, you can skip the paid advertising and just reap benefits from your work.
When you do SEO, people see your content online more frequently than before. They become friendly with your name and it increases your awareness as well as your equity.
Research has shown that SEO results get 90% more clicks than paid advertising. Users typically skip the ads that Google shows at the top and go for the actual search results, thus meaning that if you’ve done SEO properly, you will be the first search result and will get most clicks.
Your competitors are most likely doing SEO for their content as well. It’s a dog-eat-dog world. If you don’t do it, you might just find yourself left behind.
Unlike paid advertising, SEO doesn’t just randomly stop one day. Paid advertising stops if you stop paying, obviously. But if you continue to do SEO, your visibility online will not go down. You will, obviously, have to maintain those standards to be at the top.