Netflix: A Breakthrough In Motion Picture Industry

Netflix has become the most successful and popular dominant company in relatively young on-demand media industries with a yearly profit of over $11 billion. It has taken its first step into the original programming and has been described as “biggest gamble in its 14-year history”. Before Netflix, the entertainment world has to deal with unauthorized copies and pirated versions of T.V. shows and movies. And this DVD format or VHS tape can frequently be found in a price near about half the price of an original movie ticket.

The Netflix first became popular by providing subscription, where one can order DVDs for a short of time by means of rental with a very small price. By returning those DVDs, more DVDs can be rented. In the latest format, NETFLIX is online with a monthly subscription. It has a wide range of categories like action, horror, comedy, documentary and many more with contents near about 140 million hours. By creating original series and providing on-demand contents it gives consumers to choose their content according to their preferences. Because of Netflix, the cable operators had to change their way of doing business.

The main reason that makes Netflix super popular is that they stream T.V. shows from all over the world. It exposed us to some of the great shows from Spain, France, Poland, and Germany. Moreover,it allows viewers to watch a show or a whole series without any commercials. In today'slife, nobody wants to wait for a whole long week for the next episode to know what happened next. This causes a dramaticchangein the way of the Indian entertainment industry.

In a nutshell, Netflix has revamped the way we watch our web series and movies. As a consequence of modern world bending towards Netflix, a significant amount of cinema visitors have decreased for smaller productions. It also caused a direct impact on DVD sales, pay-per-view buys and pay-tv licensing fees which became the reason for production houses to relocate their movies to this online streaming platform. After Netflix gaining huge success, the studios perceived Netflix’s strategy and they started building their own streaming platforms to remain in the race. Meanwhile, Netflix started creating their own contents and gradually shifted towards making their own production house. Though Netflix started its journey by streaming big hit series and blockbusters but by changing their strategy to put their own content is also a big success. Netflix in no doubt is a breakthrough in the entertainment industry where users can watch contents on-demand. Netflix changed the Hollywood and now heading towards to change the TV industry of the rest of the world, so stay tuned.