The Story Of A Garage Start-Up:-Apple

Think Different!

The company behind a whole bunch of masterpiece electronic gadgets had its roots in a small garage at Palo Alto, California, in the sparkling eyes of a “socially unsocial” and “outright whimsical” fellow.

Steve Jobs was born 24^th February, 1955 to Joanne Schiebel, a Wisconsin lady, and Abdulfattah Jandali, a Syrian teaching assistant, who decided they wanted a baby girl and therefore, backed out. On the other hand, after nine years of marriage, Paul Reinhold Jobs, a Californian ex-coast guard, and Clara Jobs, his humble bookkeeper wife, decided to adopt a child. They named this boy Steven Paul Jobs.

His childhood was much of a 1950s stereotype. Paul being a machine enthusiast, brought Steve close to machines. Jobs’ product philosophy of “perfection for the unseen” belonged very much to his father’s way of working.

Jobs once said in an interview that he (Paul Jobs) even cared about the look of the parts one couldn’t see.

When Steve was entering teenage, the world scenario of technology was advancing in leaps and bounds. The microchip and microprocessor industries were experiencing remarkable progress.

In 1974, Jobs decided to return home at Los Altos and get a job. He quickly managed one at Atari. The following few months were going to change his outlook. There he met Ronald Wayne, who inspired him that it was possible to start a new company.

Next, he visited India with Kottke in 1974-75, as a spiritual voyage. When he returned from India to the States, all his determinations, decisions and desires had taken a whole new level. Now, he was ready mentally to take on the challenge of diving into the tech-market.

He managed to convince Wozniak, that they could make some good profit by selling the marvels that the latter designed. When all was set, they had to get a name. Discarding Matrix, Executek and Personal Computers Inc., Jobs finally proposed “APPLE”. Jobs found this name an instant indicator to friendliness and simplicity. They liked it and thus Apple was born.

They displayed their first product Apple I in 1976 at Homebrew Computer Club. Though Apple I was a very new one of a kind thing, but consumers wanted the computers to be an all-in-one package.

Next, when they were struggling over Apple II’s expenses, stepped in Mike Markkula, Apple’s first chief investor. Markkula mentioned empathy, focus, impute; Jobs later added, craftsmanship and simplicity. Apple II’s launch was Apple’s first big launch event that brought Apple to limelight.

After II, the product that was launched was named Lisa after Jobs’ daughter. However, this was a total flop project, though it was world’s first computer with GUI. 1984 was a remarkable year for Apple as Macintosh was born, and in no time, the computer industry was revolutionized with a new vision. The Macintosh was a huge success for Apple and a big milestone for the global technology field.

However, the developmental phase of Macintosh saw the stepping in of John Sculley in 1983, ex-marketer and advertiser from Pepsico, on Jobs’ decision. This same Sculley managed to prove Jobs’ business policies harmful before the B.D. Sculley went on to become Apple’s CEO, and Jobs left Apple after a verbal argument between him, Sculley and the B.D.

He then formed NeXT in 1985, but this company kept the prices high rendering low sales. After some initial success, under Sculley, Apple’s products and market shares literally, down rocketed. Consecutive failed products and huge financial losses, made the B.D. show Sculley the exitway in 1993. In 1997, Gil Amelio, then CEO of Apple, decided to acquire NeXT for $429million. Amelio was fired soon, and Jobs became the Interim CEO of Apple.

In 1998, Apple introduced iMac, which wiped off most past financial setbacks. It was a smash-hit. It redefined home computers. In 2000, Jobs dropped the term ‘interim’ from his position at Apple, and continued to serve as its CEO till 2008.

In 2001, Apple introduced the iPod that created instant craze, and “changed the entire music industry”.

And, finally, on September 05, 2007, the world was introduced to “three revolutionary products”.

He said that the first one was a widescreen iPod with touch controls, the second was a revolutionary mobile phone. And the third was a breakthrough Internet communications device.

(Repeat)

“Are you getting it?"

They were not three separate devices, they were one device, and He called it "iPhone.”

The world changed. Period.