How Challenged Are We By The 'keke Challenge'?

Anjana Kurup
Jan 29, 2019   •  5 views

The Internet is a great place if you’re looking for knowledge and wisdom.

You can find out about pretty much anything, from learning to cook through videos, to taking online courses and getting useful advice on how to lead a healthy lifestyle.

Unfortunately, it’s also the place where the Keke Challenge started.

Also known as the ‘In My Feelings’ Challenge, this dance dare is the latest craze sweeping the world and the web.

However, it should come with a warning.

Over the past few weeks, the rise of the “In My Feelings” challenge has been hard to ignore. Also referred to as the “Keke” or “Kiki” challenge, the viral stunt has had people around the world getting out of moving cars and getting down low in the street to the lyrics:“Kiki, do you love me? Are you riding? Say you'll never ever leave from beside me.”

And it's not just humans. Cows, camels, goats and dogs have become the unlikely stars of hugely popular “In My Feelings” videos posted online.But the likes, comments and shares notwithstanding, what started out as just another online sensation has escalated into a worrying trend. Politicians are getting into trouble, severe injuries have been suffered, and,in some countries, you could even be jailed.

Police in America, Malaysia, Spain, India and the United Arab Emirates have spoken out about the dangers of the craze, while some authorities have even threatened criminal charges forthose who attempt it.