The Role Of Digital Marketing In Today's World

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Sudeshna Naskar
May 02, 2019   •  4 views

For those who are still gauging to understand what I am talking about, let me break it down for you, as the universe of digital marketing could be quite overwhelming for many.

Any marketing efforts via online is referred to as digital marketing. It has gained considerable traction in recent years simply because the world is online.

Hence, the spread of internet worldwide has propelled the concept of digital marketing finding applications in various fields.

With the easy accessibility of smartphones and tablets, most people are spending 24 hrs a week on the internet.

From business perspective, it has opened up ample opportunities for enterprise owners to take advantage of the benefits of marketing through online channels.

If you don’t reap its benefits, you would be invariably left behind.

REMARKABLE FACTS

Let’s quickly look at some of the facts, to understand its potential in the coming decades.

Most people spend 30 minutes a day on Facebook.

57% of companies got new customers from their blog.

62% gained customers from LinkedIn, 52% got customers from Facebook, and 44% had some serious traffic from Twitter.

If businesses are ignoring these interesting statistics, then, there is a high chance of losing out on revenue and growth prospect.

DIGITAL VS TRADITIONAL MARKETING

Are companies today replacing traditional marketing efforts with digital marketing?

Absolutely not.

However, a smart mix of both the techniques are essential to drive traffic to your website and generate leads.

Traditional marketing techniques are an expensive affair and not every businesses can afford it. Also, your marketing efforts are not measurable and it becomes difficult to understand the efficacy of such techniques on generating sales directly. This scepticism coupled with inflated expenses on marketing efforts put unnecessary pressure on businesses.

I know how it feels. It’s like throwing arrows in the dark.

Advertisements are pushing content on the face of the customers every day and nobody is interested in force-feeding.

ROLE OF DIGITAL MARKETING

1.It has opened up growth options for small businesses.

The digital ways of marketing are customizable and cheaper and provides a better ROI for your investments.

2.The conversion rate is higher

Understanding the percentage of traffic, which gets converted into leads and then, subscribers and in the end, finally paying for the service or product.

SEO, Social media marketing and Email marketing are the methods which have a high conversion rate.

3. Customer support has become a priority.

Many companies uses Twitter for grievance redressal.

Website hosts chat option for one-to one interaction with customers.

Your website and social media page is a place where the consumer can ask queries, give suggestions and build the trust for your Brand.

4. Get connected to the Mobile Customers at ease.

5.Potential to earn higher revenues

Since the amount of money invested is less and the ROI is more, the scope to make money is much higher.

CONCLUSION

Digital marketing is huge and it is not going anywhere anytime soon and hence the future seems very bright at the moment.

So, What are you waiting for?

Stop wasting time and effort and start investing in Digital Marketing.

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Profile of Vartika
Vartika  •  6w
Hey! You wrote well. Check us!

Profile of Vartika
Vartika  •  6w
Hey! You wrote well. Check us!