In the previous blog we discussed about how digital marketing acts as a bridge between consumers and company. It ensures online visibility of your company or business. But as marketing is something that requires proper strategies so with the case with digital marketing. Just having a formal education or training won't work. To develop and implement an effective digital marketing strategies , the most required skill that is ability to analyse consumer, market 6 competitors. You have to very particular about comfort and interest of your consumer. No longer we can opt forcefully / compulsive mails. You have to take care of the sentiments and privacy of your potential consumer. Now digital marketing gives you the hand to reach your customers and potential consumer sitting in every corner of world. But you have to identify which customer will be happy to see your message and for whom your advertisement /mail is just a disturbance. All these things require analysing skills . The most sought skills of future will be emotional intelligence and analysing and interpretation skills. Those who will be good at analysing will be able to reach out the customers first and they will always have advantage of converting the customers more than the second mover. The whole base of digital marketing is based on the analysis and interpretation of data. We will further discuss on different methods of analysis . Till then stay tuned.