Digitalization has been everywhere now. It’s something that has turned into a necessity and a survival for the information age. In this new economy, information has become digital, decreased to bits stored in PC gadgets and coursing through the systems at lightning speed. It has given way for lifestyle improvisation and bolstered growth of the economy. It has begun its voyage with the ‘Internet’ prepared to serve the world without any fail.

“The importance of the Internet in today’s society is of such magnitude that Sociologists are calling it a ‘post-broadcast, second media age’ rising with it questions of democracy, free speech and the public sphere” (Holmes, 2007).

Digital media has been credited with enhancing communications, performance, availability, adaptability, speed and so on. I read a lot about the time when e-commerce industry was booming. It all began with the greed of men to succeed and to ease up the entire nation bringing all the features accessible with the touch of a finger. There are so many applications on our cell phones currently that we are a lot subject to them for all our essential needs and wants. This has sought an exponential disruption in the society and the business world. The effect of digitalization has also acted as a catalyst for employment rise in the economy with day-by-day potential to increase the job opportunities.

“Digitalization is the use of digital technologies to change a business model and provide new revenue and value-producing opportunities,” according to Gartner’s glossary. It is transforming the world of workplaces and the way businesses operate and exist. When e-commerce sites first entered into marketplace, many shoppers were reluctant enough to use them. Earlier the world resided on offline, brick and mortar stores but now it’s all shifting to e-commerce platform; customers have more control on the market and pat way for the success of any brand. With digital transformation growing more prominent with each passing day, e-commerce is getting bigger and better as shopping from home becomes easier and friendlier. It has offered customization and the ease f shopping to a enormous extent that people love the digital shopping modes and make it even more popular.

Digital platforms are restructuring the connections between consumers, employees, and companies as the silicon chip’s reach infiltrates nearly all that we access—from buying groceries online to finding a accomplice on a dating website. But with this, comes numerous difficulties for humans to tackle. The forthcoming societal and political participation, economic sustainability and good work rely on how we utilize the digital technologies and Internet. With the erosion of established hierarchies and orders, both new problems and options have risen.

Understanding the current digital transformation is one of the keys to upgrade the democracy and societal self-assurance.

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