Digital Marketing Courses

DIGITAL MARKETING COURSES

INTRODUCTION

Different minds are taking birth on this planet every hour and with this more and more new professions are coming out. Digital Marketing as a profession or a part time use of skills by youth is emerging as a trend.

What is DIGITAL MARKETING?

In simple words, it is best use of technology available which can now be used for promotion and market your product. This is a platform where one can easily promote his/ her business online by making their product go online for more sales.

Components or the required material for digital marketing includes internet, our mobile phones, display advertising and other digital medium. It includes various fields, some of which include: Social Media Marketing, E-commerce, E-mail Marketing, Graphic designing, SEO(Search Engine Optimization), SEM( search Engine Marketing).

ELIGIBILITY

There is no such properly defined criteria. ‘No minimum qualification' is required for entry to the field of DM. What more important is that one should have his interest developing towards this area. No special study or subjects are there for this field of DM. Basic requirements include one should have basic knowledge of using internet and computer/mobile.

There is no need to attend any sessions or workshops for this. Anybody, a student, a professional or any other person can start working on this. There is training for this but their basic aim to provide basic knowledge of marketing and make him acquire required skills. A Lot of information is available online and if you are a person who believes in self learning then you have ample amount of resources and materials available online. It’s on you whether to choose this path or not. It is beneficial for students, IT professional, businessman and many more.

MARKETING COURSE OFFERED IN INDIA

Course Formats: online and offline

• Certification Courses(UG&PG)

• Bachelor’s Degree Courses

• Master’s Degree Courses

• Professional Diploma(UG&PG)

A. Certification courses : 1. Certified DM Master Course

2. Certification Program in DM

3. Online Marketing and Certification Training

B. Diploma Courses: 1. Professional Diploma in DM

2. Professional Diploma in SEM and SEO

C. Bachelor’s Degree: BBA in DM

D. Master’s Degree:. MBA in DM

Online sites offering these courses:

1. NIIT

2. Edukart

3. Digital Vidya

4. AIMA

√Medium for training includes online videos, lectures, tests and guides.

DURATION

Duration depends totally on nature of courses offered. Some institution s or training providers measure in it 'hours' and some in 'weeks' and some even offer such courses for 3-12 months. Basically they provide you the training till you are willing to learn more.

COURSE FEE

Fees is not fixed for any of the course. It depends on level of services offered by institution or sessions attended by you. An approximate cost may be between 25K-40K.

CAREER OPTIONS AVAILABLE

1 Entrepreneur

2 Freelancer

3 Professional Data Analytics

4 Marketing Consultant/ Strategist

5 Web Designer

6 Content Manager

7 Social Media Expert

CONCLUSION

At the end one can DM is beneficial field and has made the best use of technology available. It has contributed to expansion of business which has ultimately contributed to growth and development of business and economy of INDIA.