Sabyasachi Mukherjee - Face Of Cultural Fashion

Nishtha Sharma
Jun 26, 2019   •  28 views

Sabyasachi Mukherjee(born 23 February 1974) is an Indian Bengali fashion designer from Kolkata. Since 1999, he has sold designer merchandise using the label Sabyasachi. Mukherjee is one of the Associate Designer Members of Fashion Design Council of India and the youngest board member of the National Museum of Indian Cinema. He has designed costumes for Bollywood films such as Guzaarish, Baabul, laaga Chunari Mein Daag, raavan, and English Vinglish.

Design Philosophy

Noyonika Chatterji walks in SabyaSachi Couture.

Sabyasachi's design philosophy is "personalized imperfection of the human hand". Deserts, gypsies, prostitutes, antique textiles and cultural traditions of his home town, Kolkata, have been a lifelong inspiration for this designer who believes that "clothes should just be an extension of one's intellect". He uses unusual fabrics, texturing and detailing, fusion of styles, patch-work with embellishments in a vibrant colors. His creations evoke images of ancient and medieval ages. He describes his own collections as "an International styling with an Indian soul".He pioneered the use of Indian textiles in a modern context. His unique contribution was the use of indigenous methods likebandhani, gotawork, block printing, hand dyeing etc. in construction of modern silhouette Sabyasachi is especially famous for Indian Bridal Wear.

Sabyasachi And Bollywood

The designer forayed into films by designing costumes for Sanjay Leela Bhansali's landmark film Black, which earned him critical acclaim along with the National Award in 2005 for the best costume designer for a feature film. Since then, he has designed for other Bollywood movies such as Baabul, Laaga Chunari Mein Daag, raavan,Guzaarish,Paa,No One Killed Jessica and English Vinglish. In 2012, Sabyasachi appeared on NDTVGoodtimes' showBand Baja Bride.The entire trousseau collection of around 18 hand-crafted sarees for Bollywood diva Vidya Balan's wedding was designed by Sabyasachi for which he specially sourced the silk from Chennai.Vidya Balan also wore seven of his outfits for her public appearances whilst serving on the competition jury panel at Cannes 2013. Anushka Sharma wore a pale pink lehenga and Virat Kohli wore an ivory raw silk sherwani designed by Sabyasachi at their high-profile wedding on 11 December 2017. Deepika Padukone wore a red lehenga and Ranveer Singh wore an red raw silk sherwani designed by Sabyasachi at their high-profile wedding on 14 November 2018.

Sabyasachi’s celebrity clientele also includes Samantha Akkineni, Rani Mukerji, Sridevi, Tabu, Shabana Azmi, Aishwarya Rai Bachchan, Anushka Sharma, Deepika Padukone, Shraddha Kapoor, Sushmita Sen, Radhika Pandit and Kareena Kapoor Khan among several others.

Internationally, actresses Renée Zellweger and Reese Witherspoon, among others, have sported the label.