Tiktok- A Sensation To The Present World

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Megha Kumari
Jul 21, 2019   •  26 views

One of the most popular app now a days. No body is here who have not heard about tiktok. The most valuable startup of 2018.

WHAT IS TIKTOK?

It acts as a platform to showcase their talent. It is a social media platform for creating,sharing and discovering short music videos. The app is mainly used by young people as an outlet to express themselves through singing,dancing, comedy and lipsyncing. The app allows users to create short music videos of 3 to 15 seconds and looping videos of 3 to 60 seconds.

We know that many among us have akeen interest in acting or in bollywood but all of them cant get chance to go in it. Infact, mostly actors sons and daughters get a chance into bollywood so common people doesnot even get an opportunity so this app helps to fulfill their dreams.

INVENTION OF TIKTOK

This app was launched in 2017 by "BYTEDANCE" which was previously known as "musical.ly" . On Nov 2017, Tiktok parent company, ByteDance spent upto $1 billion to purchase musical.ly a startup based in Shangai owning a popular social media platform targeting the us market.Currently tiktok has half billion of users.

EARNING OF THE APP

This valued the company behind Tiktok at US $75 billion , making world's most valuable startup, higher even than "UBER". currently owner "Zhang Yiming" is touted as as one of the world's most youngest self made billionare. according to forbes, his net worth is currently at $4 billion.

WHY IT IS NOT GOOD FOR CHILDREN

Tiktok is rated at 12+ on the apple store and "teen maturity" on google play .However there is no system in place to verify a user's age,so anyone can download it. Because of the access to the inappropriate content and the use of popular music that may contain explicit language. So, this is not an app for young kids.

But one can use it safely since it has the option in account profile page ie "privacy and safety".

TIKTOK BANNED

Recently tiktok was banned in many countries suchas in INDIA, Indonesia . Infact it was fined by government of US with US $5.7 million in charge of collecting information from minors , under the age of 13 in violation of the " Children's Online Privacy Protection Act (COPPA) ".ByteDance responded by adding the kids only mode to Tiktok which blocks the upload of video, the of user profiles, direct messaging and commenting on other's videos , while viewing and recording the content is allowed.

Recently Indonesia also blocked Tiktok , Amid public concern about illegal contents such as pornography and blasphemy. Although app was unblocked after making some changes and implementing age restrictions.

On april 2019, it was removed from google play and app store.The app was banned in India citing that it "Encourages Pornography " and the child using this app were at risk of being targeted by "Sexual Predators". To reconsider the ban, company stated that they had removed over 6 million videos that violated their content policy and guidelines.

CONCLUSION

In a nutshell, Tiktok is a fun,entertaining and addictive app which has seen a urge in popularity in the last few months.The Tiktok app also has the potential to become the next big marketing & social marketing platform.

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