Ways To Make Your Local Business Grow Online

Being an entrepreneur can be very isolating and intimidating.But the internet has come to the rescue by bringing in a variety of tools to promote your local business. We all know that more and more people are utilizing the web when it comes to making a decision on choosing which products and services to buy. You too can build a digital presence in a streamlined way keeping in mind that you have to convey certain fundamental aspects to your visitors.

Below I’m going to give you some suggestions your local business needs to enact to grow your brand online.

•Set up an account on Google My Business
Whenever you search for a business/shop on Google, it comes back with localized search results. You’ll notice that there’s going to be a map at the top and three listings below it. This is called a local pack which shows the top three businesses offering that service in your area. If your business appears in that local pack, then you are more likely to attract customers.

The first you have to do is set up a free profile on Google My Business which will help you connect with your customers. You can use Google My Business to post hours, location, and pricing information, and share pictures and even a virtual tour of your shop. All of these will then show up for your audience in Google’s search results. Make sure that the corporate information you put in your profile is consistent and true and you are much more likely to rank in the local pack.

•Provide Easy To See & Click Contact Information
The reason local businesses develop websites is to further their reach and ultimately gain additional customers. Therefore, make it easy for visitors to contact you; they shouldn’t have to sift through numerous tabs of your website to find your phone number. Also, make sure that you put in your updated contact information on your website.

•Improve your Clickthrough rate
The Clickthrough rate measures what percentage of people clicked on the ad to arrive at the destination site. The clickthrough rate may be seen as an immediate response to an ad. But, just because someone sees your website as a listing does not mean they are going to click on your website’s link. If you want to improve your clickthrough rate, you will have to generate more reviews. The more reviews you get, the more likely people are to come and click through.

•Promote your business on different websites
Don’t just rely on Google. Set up an account on different websites like Tripadvisor, Yellowpages, Justdial, Sulekha, etc. Make sure you’re in these sites and encouraging good reviews. Keep an eye out for the problems that the people are facing with your business and fix them. By doing all these things, you’re going to keep getting new reviews, and with the more reviews, people are more likely to show up to your business.

Hope these suggestions help you get more traffic from the web for your local business and help it reach new heights!