New Era Of Marketing

If someone would’ve asked the definition of marketing somewhat before 1983, the simple answer would’ve been buying and selling things at shops, industries, etc. with a lot of physical work included. But then came the hero of the marketing world “INTERNET” that not only changed the existing scenario of marketing but also disclosed several other virtues of marketing. “Hey! Let’s buy some clothes and accessories” no more shops just few clicks on online shopping sites. “Let’s buy some shares in stock market” a few more clicks. “Feeling hungry?” Just open food delivery app. The present era of marketing is a digital world where buyer and seller don’t even need to step a foot outside their house. Large companies also operate huge deals online. People have a great and easy access to and information of the new marketing world just from a PC, tablet or even a mobile. This new marketing world has a huge impact on the economy worldwide. It also opened up several other opportunities and career options like Social Media Marketing, Digital Advertising, Search Engine Optimization, etc. The new era of marketing also boosted the Globalisation process by introducing foreign products more often to the buyers. Digital marketing has huge scale impacts on each country and its development. Places or countries not having access to better technology face adverse effects. Nowadays in each and every school kids are taught about the new technical world because the future of marketing will involve even more technical developments. This marketing world hugely benefited the small scale industrialists and emerging entrepreneurs by providing them better exposure to the consumers. This new era also has some negative effects such as lack of job opportunities for people not having knowledge about latest technology, great losses of local sellers not having access to technology, etc. Though the new world of marketing achieved great results and improved all the sectors of economy but it also made it compulsory for each and every individual about to step in marketing world to know about technological advancements.