Taller,Stronger, Sharper!

They call it as their marketing strategy,though the truth is that we fail to notice the lies
behind it.

.All the way from school, we have learned to define advertisement as a type of communication that arises to persuade people to buy a product or use a service. Though, the main intension is to persuade people to buy their

products and service, most of us neglect the
methods used by them to do so.

Since it's very first beginning, which are
thought to date back to carving made by the ancient Egyptians, advertisements
had influenced our lives in one way or the other.It has easily adapted to various upcoming mediums till date.

Like our parents and peers, advertisements had conditioned our lives in many ways. They have in some way taught us what to like and what not to, what act is appreciated and punishable, whom to prefer over another

etc.From a very young age we are told not to tell lies. Telling lies is seen as something very inappropriate. But, deeper

we look into these advertisements, we could find how these advertisers slander the truth and bringing the bestest of

the best in them, and we blindly adjusting our tastes and preferences accordingly.

Advertisers do this through many tricks and tactics so that it doesn't become obvious. They omit the truth i.e., they take out the relevant information and only the finest

featured are highlighted.
An example in this case can be
Nutella's advertisement where it proclaim that their product is "healthy and part of a balanced meal", though

the main ingredients are sugar and palm oil.

Advertisements also exaggerate inorder to make their products attractive. Though most people doesn't belive it, we could not ignore a small portion of people who still becomes their prey. Makers of axe body spray were sued for false advertising. They say that women will be attracted to a man using axe.

From Leela Chitnis' Lux advertisement to the recent Uber's advertisement by Kohli, we could see number of celebrities engaged in these brand endorsements. The main idea behind it is that we blindly believes in whatever our hero says and idiolize them.

Sharukh Khan is one among the top listedIndian celebrity for brand endorsements. Fair creams are the best example forthis. They glorify fair skin so much that it can give people better jobs and also has the capactiy to grow confidence.

They are the most illogical advertisements ever as in how on earth can fair cream give
people better jobs and confidence. Fair andlovely becomes a specimen in this. But,thattragic truth is that people have taken a long time to realize it and has spent large sums of money on cream and shampoo that failed to give the desired effect.

Though we think that beauty products are
the top liers in advertising business, children's health drinks comes as a tight
competitor to them in India. The words
"taller, stronger, sharper", has infact
became a phrase that every indian child
ought to know. Horlicks was successful in
making it's advertisement famous and
marketing it's products though we don't
really know whether it succeeded in
giving out what it claims: Taller, Stronger,
Sharper!
Though advertisements give out false claims
you cannot fully criticise them as they play a huge role in
our lives and does many better things. The key part is that
how we audience perceive them and how we doesn'tbecome their prey.