Grow And Retain Users With Browser Push Notification & Analytics

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Himanshi Jain
Mar 11, 2019   •  2 views

It is important now a days if you have a website than to have a rich content which one looks for through which traffic on website increase. So push notification is new marketing tool which can increase traffic by 30-40 % for content sites. Every user looks for fresh and updated content everyday and no one has so much of time to visit website everyday so notifications is what alerts them about everything new and keep updated.

About Browser Push Notification-
As mobile app have been using notification to communicate and engage users so is same now been used for browsers as well. An alert or reminder notifications sent to users about price fall, coupons, discounts, sports updates, weather updates which helps to make users visit your website back. Main advantage of browser push notification is that it can be sent to user whether or not available on website. Chrome, Firefox and Safari are the browsers supporting browser push notification service and these browsers are the ones majorly used by users.

Reason to opt for browser push notification-
Users come and go back visiting your website but no surety that will come back to your website or not so for this it is important to have rich content base. To engage and retain users is the main goal for any website and for this only one strives for. Previously email was used for sending mail to users to get them engaged but now browser push notification has taken the market completely over it as it has more efficiency and low rates. Browser push notification has higher click rate (5-30%) and views (45-90%) in comparison to emails.

Mobile notification- as today everyone is moving towards mobile so it’s important to get them updated on that only so that conversion rate increases. Best is that mobile notification can be send but there is no need for a mobile app. Strong mobile strategy is required to engage users with creativity and uniqueness.

Best way to market and grow- websites owners always look up to increase list of users for marketing. There are many service provider who helps to increase marketing list as this isonly aone click processwhich leads to more opt-in and conversion rates. Just need to allow permission and get subscribed and you will be added to the list no need to share any personal information.

Automated push notifications- in today’s busy world no one has time to sit back and send notification manually about any post or update so service providers are here of great help as they provide automated notification service through this notification are sent at regular intervals automatically to targeted users accordingly on the basis of interest, behaviour, time zone whenever a new post is published.

How to engage with users through browser push notifications-
As after all the set up is done for push notifications it is important to come out every day with some new and fresh ideas to be implemented. Post notifications which create a sense of urgency or some breaking news/ alerts types so that one for a second will stop and have a look at it. Remember post notification with rich content and be meaningful, within 25 characters (keep it short & simple), use images to create an impact on users. Segment users so that notifications are send to them on the basis of their interest so conversion rates increases and not ignored. Main focus is to convince users to get subscribed. Keep you browser push notification list ready to sent notification at regular intervals to engage them.

Browser push notification is one of the most important tools to be there in marketing strategy list as it has high rate of click, conversion rate which would result into traffic and revenue for the website. It is a new way to convert website visitors into repeat visitors, repeat visitors into converted leads and leads into our customers.

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GROW AND RETAIN USERS WITH BROWSER PUSH NOTIFICATION & ANALYTICS...