Sending Emails Is All About Email Marketing ?

What do you mean by Email Marketing?

• Purchasing the email database of the target customer and send them mail is that an Email marketing ?

No..it is considered as an Spam activity.

• Adding 500 people to Bcc on Gmail account and send them bulk emails is that an Email marketing ?

Absolutely No.. it is also considered as a Spam activity.

• Sending Email personally to someone in order to introduce your product or service is that an Email marketing ?

YES, it is absolutely email marketing.

• Come in contact with your target audience on LinkedIn and tell them about your product and servicesis that an Email marketing ?

Absolutely YES, it’s an email marketing.

DefinitionOfEmail Marketing

Email marketing is the most effective tool to keep in touch with your customers. It helps you to deliver right content at the right time to the right audience. This is the reason why Email marketing is the integral part of overall business strategy of much leading business worldwide.

The Evolution ofPermission based email marketing

According to Seth Godin: Today’s world is of Permission based email marketing.Permission based email marketing is very much popular . For instance, if the sender askfirst to the people that wheteher they wish to subscribe the email or not.Taking permission from them will positively affect the email marketing strategy.

Permission based email marketing helps to make prospect to the Friend an then ultimately a good customer.

In simple words, permission meanshelping people, learn them or giving them knowledge and help them out. Permission based email marketing is not only talks about making aware people about the your product or services. Basically the marketer initially help them out by giving them knowledge and this strategy helps in gaining their positive response and they can get convinced easily.

According to the Reports : Every dollar that invested in the Email marketing will give you $39 as a ROI. That means 3900%Return On Investment.

Types of Email Marketing

1. Newsletter

2. Drip Marketing

3. Freebie Marketing

4. Cold Mailing

5. support and transactional marketing.

• Newsletter: Newsletter is like a magazine which you can send every day, every week , every month to your subscribers related to latest trends, blogs, wishes on festivals or related any new offers.

For using this you can use tools like SendGrid and mailchimj.

• Drip Marketing: In drip marketing the marketer sends the email according to the behaviour of the audience.

For instance, they send you email and the receiver opens it then they send another sequential email and if some receiver doesn’t opened up the first email then they send remainder to that person. Basically in this type of email marketing the sender or the marketer sends series of email to the target audience and assign them scores on the basis of their loyalty and interest in reading senders content and this called Leads Coding.

• Freebie Offering : The anothertype of email marketingis the Freebie Offering in which the emails generally contain offers such as Subscribe to my blogs and you get a free E-book or subscribe to my blog and you get a free video lesson. So by using this sort of emails the brand or company growing its Subscriber base.

• Cold Mailing (One to one Email marketing): Cold calling doesn’t consists only with Hi.. Hello…would you like to buy my product. In this type of marketing the sales people search about you and then send you emails. This is best way of Business Development.

• Support and Transactional : This is neither a helping oriented communication nor sales oriented communication. Support and transactional email marketing is all about customer service support which confirms about your ticket booking or confirms you about your purchase. It does not get a very significant value in terms of marketing but yet it has a significant value in terms of customer journey.