5 Outdated Seo Techniques Of Digital Marketing

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Divya Porwal
Jan 15, 2019   •  13 views

1) Keywords in title tag:The keywords in title tag shouldn’t be very common. For example, like you are trying to rank your home page for your keywords like mobile app development services , ios companies in india, best anroid developers etc…. and you sequentially stuff this keywordin your title tag will resultant in strict Big ‘NO’. Instead of using this keyword one can use keywords such as ‘ one stop solution for all your anroid app requiremnts ’ will definitely drop more clicks to your websites. This technique will surely work for better results.

2Exact Match Domain: This for all the blogers you makes tons of money fromAdsense. The seasonal blogger and the event blogger they take exact match domain and start working on it but for the B2B users who areplanning for the long run business the exact match domain is the big blunders. For instance, upsservicebanglore.com or mobileappcompanyindia.com, so this are the exact doman match that will give you some SEO benefits for sure but over the period of time with the multiple experienments it has been seen that this sort of exact domain match repeal the clicksto the brand of the company those who have domain name more meaningful, more credible , more reliable and more branded. So, In today’s scenario the Exact Match Domain is actually a typical old school technology.

3) Anchor Text in Internal Linking : The seo experts are very much familiar to the significance of the internal linking. Internal linking is all about Distribution of linkauthority. Most of the marketers used anchor text in internal linking but this one has nothing to do with improving the seo rank of a particular page to which you ranking to. So, it is recommended by the Rank Fish Can that you should go with the anchor text that are meaningful and improves the usability of your two linked pages, it shouldcreatea proper knowledgeable hierarchy for users.

So it’s a high timeyou should quitethis outdated technique and revamp your strategy.

4) Not Making Use Of Analytical Data : Some SEOs still think that tracking page views, conversion rates or sales is not their department. Is not like that SEOs should be responsible for measuring marketing data. But being guided by that data in your SEO efforts is a must. As an SEO, expert its the responsibility to look after the impact of new tactics introduce and keep supervising about the conversions via google analytics.

5) Directry Submission And Blog Commenting :

  • Directory submissionis out of the market. Whenever someone launch a page they insanely just blast the directory submission on 500-600 pages or so but now the technology like RankBrain comes and they can very well scan two linked pages and if the intent of two linked pages are not same and there are multiple other factors that are considered by google. The google is not so foolish and the algorithm is not so stupid that thet are unable to detect that all the blast of a same pageonthe directories on a single day is done from a common source.So, its important to understand that indirectory submission whenever you are doing directorty in which you are submitting should be highly relevant to your Niche.

  • Blog Commenting : Lots of people spamming on blog or articles so its again a Big No…No.. you will not going to get any results. The only way how you can get results when actually the crediblereader adding value to the articles by writing the meangingful and appropriate comment on the comment section and then after the susbtaincial time of engagement or your involvement then if you post your link for getting backlink then you get some benefits but just posting your link at every avenue or at every corner wherever you find the relevant blog, is not going to deliver any results.