Women entrepreneurship is not a new term in India anymore. There has been a tremendous growth in the rise of female entrepreneurs, and they are now venturing out on several new fronts. But still, in our country, it is believed that business and development are the forte of men. This mindset has left women with no choice but to push harder.
More and more women today are moving out of their comfort zone and trying something creative be itbusinesses such as event management or something else. They are proving themselves as the utmost creative people in the business by stepping out of their homes and workplaces, and starting their own business ventures with the help of digital media.
In India, only 38% of women handle senior management positions in the corporate sector. But many of them have left their jobs to start something of their own. According to the global entrepreneurship monitor survey 2016, about 126 million women across the globe have started business of their own. Studies have also shown that women entrepreneurs tend to be more successful than male entrepreneurs. Women are in the news every day, ruling all segments of industry and all facets of life. This makes a positive impact on self-belief, confidence, and aspiration of other women.
Mentorship is still the biggest challenge faced by Indian women entrepreneurs. Men tend to network better, mingle faster – whether it is at an event or an investor meeting, they seek help and information more freely. Women need to continue to improve the support system and strengthen themselves. There are many other challenges also . The support system post marriage or with childbirth becomes very essential. There is another angle in which this is being influenced. Many women are finding it hard to get back to work after their break. This largely has to do with employers not believing in their skills not being rusted and their time commitments etc. Many self-confident women do not want to worry about their future in the hands of such uncertainties and are embarking on business journeys and defining their paths on their own. The wave has certainly changed and women are becoming stronger in their second innings in the business world as well.