Gold is one of the most precious metals that every household owns.Gold is a chemical element whose atomic number in the is 79, making it one of the metals with the highest atomic numbers occurring naturally. In its purest form gold is reddish yellow in colour and soft and ductile metal. Gold often occurs in free elemental form mainly found in alluvial soils. Its standard atomic weight is 196.966 570. The melting point of gold is 1337.33 K (1064.18 °C, ​1947.52 °F) and its boiling point is 3243 K ​(2970 °C, ​5378 °F).

Gold was discovered in the middle east before 6000BCE.

Nowadays, the purest form of gold is 24 carat and is also found in 14 carats,18 carats and 22 carats.

As 24 carats is the purest and hardest form of gold coins are only made out of this. The 22 carats,18carats and 14-carat gold is used in making gold ornaments like necklace, rings, etcIn 18 carat and 14 carats it is possible to fix diamond in it.

Pure gold is mixed with other material to make the ornaments. Even gold is very soft due to which it is easy to change the design or shape of gold very easily.

Gold is mainly found in mines or alluvial soils.

Big showrooms like Tanishq, PC Jewellers, etc are the most leading and these brands are trusted by the customers to purchase the purest and best form of gold.

But even some people trust their old shops for purchasing for gold due to the period of time or in other words due to their and loyalty towards a particular shops. Mainly these shops even sell gold at lower price then that of the big brands.

But in big branded shops we can even easily check the purity of gold and even the exact weight of gold. So in these shops their are not big issues for purchasing of gold as their name is enough and even the loyalty and satisfaction to their customers are the priority to them. Branded shops even have their outlets in different cities due to which we can even sell our gold with the most appropriate and best price. Even as the value of the branded shops are more so the making charges for the jewelry has been also increased. People have to pay high making charges for the purpose of gold jewelry. Even the products are shifted from one shop to another due to which even most of the time we are able to see and purchase different and unique design from that shops. People's trust and willingness to purchase gold even increases by seeing the new design. Even gold is gold or purchased or exchanged at the rate which is mainly their in the market.

Else when the price of Sensex increases then the price of gold falls and when the price of gold increases then the Sensex falls and even the investors invest accordingly. If someone wants to invest in gold then mainly they have to make huge investments in that. Purchasing gold is the most important thing which even everyone wants to purchase. Even in Hindu the festival call Askhaytritia is a day when even every Hindu tries to purchases gold no matter it's a small thing of gold any large item.

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