The best part about Instagram is that it has some of the most highly engaged users. On an average day, users share more than 95 million photos and videos. At the same time, Instagram still had the highest audience engagement compared to all other social networking platforms.
Facebook's paid advertising is still quite effective, and it's able to reach older groups than Instagram. Facebook is also a better gateway to external sites or online stores because you can post links to anywhere. But for the time being, Facebook is still relevant for marketing as only bots work on it. Most people are now engaged in Instagram instead of Facebook.
Instagram is a photo-sharing app. And it is best at that among all other social media sites. It is known for its square image format, a virtual lack of a website and the filters it provides. People use it for many reasons. But now Instagram has become more advanced with more new functions added to it.