Fairness Creams Are Just Promoting Racism Among Us

Why is this still a thing?

As I was whiling away my time on YouTube last week, I saw this ad featuring Alia Bhatt. I kept watching and figured that it was an ad for a product that promises to reduce dark spots and "brighten your face".

I mean, c'mon now. IT'S 2019, EVERYONE. Be proud of yourself. You don't need to look "FAIR" to be beautiful or successful in life, just ask Will Smith.

ALSO, This is not the first time Garnier has come under fire for their "brightening" or "fairness" creams. In 2017, the brand featured Alia in an ad for a Light Complete White Speed Serum Cream that promised fairness in a week.

Alia even received a lot of backlash for endorsing the product.

WELL....ATLEAST SOME PEOPLE HAVE SENSE.

In fact, the Advertising Standards Council of India (ASCI) actually upheld complaints against L'Oréal (which owns Garnier) for that ad in June this year.

In 2017, Abhay Deol called out a whole bunch of Bollywood stars, including Sonam Kapoor and Yami Gautam, for endorsing fairness creams.

GREAT BANTER THERE TBH...

Priyanka Chopra, who used to endorse fairness creams early on in her career, said in 2017 that she regrets making that decision.

YEAH RIGHT... ONLY TOOK YOU LIKE, 15 YEARS TO REALISE THAT HUH?

Many stars in the past have also rejected fairness cream commercials because of the regressive nature of the product itself.

But, that hasn't stopped Bollywood celebs from endorsing fairness creams even today.

NOW NOW...CALM DOWN FANS, JUST BECAUSE YOUR FAVOURITE ACTOR IS IN AN ADVERTISEMENT, DOESN'T MEAN HE'S RIGHT.

YEP. ALL OUR FAVOURITES ARE PROBLEMATIC.

So why are we still fighting to make people brighter? In a world where every single person is made to feel like crap about every single thing they do, why are we still making them feel like crap about the colour of their skin? And, of course, it's ridiculously racist to have to tell people that being dark is a problem they have to fix.

BOLLYWOOD, GET IT TOGETHER. WE CANNOT BE STUCK IN 1918 WHEN WE'RE IN 2018.