Digital Marketing

In this we are conveying the importance and the techniques of Digital Marketing along with the growth of Digital Marketing from Olden Era to 21st Century.

Digital Marketing is a fashion that is vastly found in the present world. The vogue of Digital Marketing is progressing day by day with the main techniques like Search Engine Optimization(SEO), Search Engine Marketing(SEM), Social Media Marketing(SMM), E-Mail Marketing, Affiliated Marketing, Display Advertising, Web Designing and Link Building.“Digital marketingis themarketingof products or services using digital technologies, mainly on theInternet, but also including mobile phones,display advertising, and any other digital medium”. It is going to be an valuable tool for the marketers who are looking for innovative ways to promote their products by usingInternet Mobiles Phones, Display Advertising and other medium.It is considered as the 21st century’s most effective tool of marketing. Digital Marketing is a combination of both Traditional Marketing and Modern Marketing At present the Internet users in the world is above 400 Cr. (approx). A recent reporter Emarketer proposed that the amount spend on ad is 40% of the total ad spent worldwide which is 11.7% higher than last year.Search on Google was increased by14.2%by last year. Mobile spend will seen to be developed by the coustmers these days 24.3%.By using these techniques some successful websites like FLIPKART.COM(founded in 2007), PAYTM(founded in 2010) AMAZON.IN (founded in 2012 in India).